Back in the old days, the process of building website pages hosted on WordPress was such a hard task to behold. You would not only have to create whatever you wish in the editor’s very limited interface, but you’d also need to know HTML and code to create sophisticated layouts and styles.
Nowadays, all the arduous page editing tasks have been dramatically simplified as the rise of drag-and-drop page builder plugins has come to take over, making it much easier for everyone – even newbies with zero coding experience.
You might think of Elementor as one of the new page builders. But with so many of them around, it can be hard to choose which one suits you best. This article will help you find your ultimate page builder that works better for your needs.
Daniel has posted a video review on Design Break that will give you a visual experience. You can still read our article to get an overview of Elementor.
Elementor in a Nutshell Elementor Jump To Section
Before we get into the meat of the story, let’s take a short look first at what Elementor is.
Elementor is a popular WordPress page builder plugin. Best known for its highly intuitive and feature-rich user interface, it gives users unparalleled access to a wide range of design and customization options to explore. It’s designed to make the process of page building easier and more enjoyable for web design professionals and newbies alike.
One of Elementor’s highlights has to be its convenient drag-and-drop editor, which allows users to drag whatever object they like onto a canvas or workspace that’s big enough to fit most of the screen. You can view your page in the same way potential customers see it with the workspace. Another of its highlights is the vast range of design element options, with a total of over 200 templates, widgets, and blocks built into Elementor’s storied library.
The Key Features
Elementor’s basic version has more than enough tools that you will need to build eye-catching pages. It has an advanced settings section that allows you to fine-tune all your content elements to be as pixel-perfect as possible and incorporate custom coding onto your page.
Elementor knows that convenience is king – that’s why there are plenty of helpful features that reflect that statement. You can retrieve older versions of your page by clicking ‘undo’ once and then again. Revision History is your friend. Are you having trouble finding something difficult to find? The Finder feature can help you with that. Want to make some adjustments to the mobile version of your page? You can do so right away with Switch View.
Elementor Pro has even more features. You get more useful features like the Theme Builder, which allows you to create full-page WordPress templates, the pop-up builders, and ecommerce widgets in collaboration for WooCommerce.
The Downsides
Elementor has many benefits for people of all skill levels. However, it is not without its drawbacks. Firstly, most of the Elementor Pro features are obviously, not accessible to those who use the plugin for free. The dashboard might need to be responsive at times. And lastly, some editing refinements may not go exactly as you expect them to.
Pricing
The core version of Elementor gives you enough page design tools to use for free. However, if you want to gain access to additional features that are otherwise limited to Elementor Pro users, you may need to subscribe first to any of its five annual plans.
These range from $49 a year with the Essential plan to $999 with the Agency plan. The best thing about these subscriptions is that you can access any upgraded tool without limitations – the only limitation is the number of activations and website licenses.
Now that we have an idea of what Elementor is and how much it can offer, let’s compare it to the other page builder platforms on this list, eight of which with an equally massive following and critical acclaim.
These include WPBakery and Divi, Beaver Builder, WordPress’s newest editor Gutenberg as well Webflow, Brizy, the Thrive Architect plugin and Oxygen. Let’s begin with Divi!
Elementor vs Divi
Elegant Themes’ Divi builder is a popular page-builder plugin. In terms of the amount it offers, it’s on par with Elementor.
Both interfaces are easy to use, yet powerful and feature a variety of design tools. The only differences that set Divi apart from Elementor are that 1) it’s both a WordPress theme and a plugin, 2) it doesn’t offer a free plan, and 3) it has more useful features, such as split testing.
General Interface
Divi’s editing dashboard has a drag-and drop interface. However, if you look at it alongside Elementor, you will notice some differences. While the latter has all the options along the sidebar, Divi has a collapsible floating menu on the bottom of the screen, giving off a more minimalistic appeal.
Page-Building and Customization
While Elementor offers only single-page templates, Divi allows users to use full-website packages. Named by the latter as Layouts, its collection size is much bigger than the former.
Both plugins offer the same styling options and don’t require you to code. Both also have similar theme-building features – Divi may have added it as recently as 2019, but Elementor has always had it in store even before then.
Key Features
Divi is not just a WordPress plugin. It also comes with the Divi theme. This theme has been called the “most popular WordPress theme” over the years.
One noticeable thing Divi has that sets it apart from Elementor and a few others is the split-testing feature. This feature is especially useful for marketing professionals as they can identify which pages’ elements are most effective in driving higher conversion rates.
Pricing
Unlike Elementor, which gives you plenty of powerful features at just the free version, Divi has no free plan unless it’s a limited 30-day demo trial. Despite this, its two pricing plans are seen as cost-effective and more valuable than the other.
A $89 yearly access plan or a $249 lifetime access tier are available to individuals. Regardless, not only will you be able to use Divi on unlimited websites, but you will also get access to all of the Elegant Themes products, including the Divi theme.
Elementor vs WPBakery
WPBakery is another popular page-building plugin, and it was also one of the first to be released. WPBakery, which was previously known as Visual Composer before the introduction of the website-builder under the same name is now called WPBakery. It offers page creators nearly the same user-friendly and convenient features as Elementor.
Its standout feature is the option to choose between a front end interface for site editing or more advanced back-end design editing. While Elementor may be packed with a wide range of widgets, WPBakery has twice the size of its offerings.
General Interface
Some page builders let you view your page as your customers see it while editing. Some offer a more detailed experience. WPBakery is able to accommodate both. It is ideal for both novice and expert web designers.
However, there have been concerns over how slow the front-end editor can be compared to the rest. You’ll still have the tools you need to make a beautiful page.
Page-Building and Customization
WPBakery has a pre-made template library of over 100 choices, although the number pales compared to Elementor’s 300+ selections. While the former may lack in abundance, it catches up with an otherwise larger scale of design element offerings in the form of widgets and add-ons, giving it a huge boost ahead of the latter.
When it comes to customization, both WPBakery and Elementor are packed with the same level of optimized and diverse tools, though one of them may be too overwhelming for some people than the other.
The Key Features
Among WPBakery’s distinctive assets is its support for multiple languages which makes this plugin more accessible to non-English users. Next is the Role Manager function, which lets you control whoever gets to access certain sections of the interface.
Although the plugin’s integrations list is not that important for many, we find it to be unique enough to make it stand out from the rest.
Pricing
WPBakery is similar to Divi but does not offer a free version. However, it does offer two pricing options. Both tiers, however, use a one-time payment system that gives you continuous updates, regardless of which plan you choose.
The $56 regular version is for single-site use, while the $299 extended plan is for one SaaS application.
Elementor vs Beaver Builder
Beaver Builder plugin offers visually fluid drag-and drop page-building capabilities, similar to Elementor or Divi. As the other two plugins are made to be suitable for web designers, Beaver Builder is more geared toward developers with a sharp eye for website stability.
With the inclusion of clean coding capabilities, well-documented PHP, CSS, and JS options, and more handy features to help make your page run as smoothly as possible, it’s no wonder why Beaver Builder has amassed a large following among WordPress developers.
General Interface
Beaver Builder’s editing interface is similar to Divi’s: Your workspace occupies almost the entire screen with only a generously-sized horizontal bar on top. Elementor Jump To Section
If you wish to add any column, row, or module/widget to your page, you just need to click the + button along the bar. The plugin’s dashboard has been highly praised for its fast, glitch-free, and very customizable capabilities. Pop-up windows are not your style? Drag it to create sidebars. Simple!
Page-Building and Customization
Beaver Builder offers a variety of core design tools. Its advanced settings, however, don’t have the same energy as Elementor – for one, the former lacks motion effects options and custom CSS for individual page elements as the latter is readily equipped with.
Despite this, Beaver Builder still manages to make every page highly responsive across all devices. The Beaver Builder offers two types of templates: full templates (pages) and rows (rows).
The Key Features
As we mentioned earlier, one of Beaver Builder’s strongest suits is its ability to conveniently let developers add custom coding. White-labeling is another key feature. This is great for people who create pages or websites for multiple clients.
As for theme-building, Beaver Builder requires you to purchase and integrate with a separate Beaver Themer extension. This may look cumbersome to others, but it somehow manages to be on par with Elementor’s built-in theme builder. Elementor Jump To Section
Pricing
Beaver Builder’s pricing structure is very similar to Elementor’s. It includes yearly subscription plans starting at $99 for the Standard tier and ending at $546 for Ultimate. There’s also a 30-day money back guarantee. A free version of the plugin is also available, but it’s less flexible than Elementor.
Elementor vs Gutenberg
Gutenberg is WordPress’s newest standard block editor. It has replaced its predecessor, The Classic Editor. Gutenberg’s new standard block editor is much easier than the old version. It requires you to complete tedious and complex processes. Gutenberg was designed with beginners in mind, using drag-and-drop interfaces.
With the rising popularity of user-friendly page builders like Elementor, it’s no wonder that WordPress has decided to keep up with the changes by giving its flagship editor a much-needed facelift. Gutenberg still offers block-building capabilities that make it easy to blog and write.
General Interface
The previous editor for WordPress required that you write all the information you needed on a page within a large rectangular text box. This process has proven difficult for many as they may need to learn shortcodes to create various shapes, fonts, and layouts. Elementor Jump To Section
Gutenberg makes editing easy for anyone with no coding skills. You will see that the interface borrows many of the same features found in most page builders plugins such as the large preview screen and collapsible sidebar widgets.
Page-Building and Customization
Gutenberg is packed with essential design tools, from columns and block patterns to text headings and paragraphs. Still, the range fares less than popular page builders like Elementor, where there are additional choices to explore.
Gutenberg does not have the ability to build themes, but its block-based characteristics make it compatible with many WordPress themes. However, it doesn’t completely override your theme settings and styles. You can also add custom CSS elements to give your site a personal touch.
Key Features
Gutenberg, unlike Elementor which is a page builder that has a front-end interface and Gutenberg, is primarily a backend block editor. You won’t be able to create a fully unique site with an equally unique theme, but you can still rearrange design elements within any themed page, given that it’s compatible across multiple WordPress themes.
Gutenberg allows you to embed files and posts from multiple sources onto your page. This includes social media sites like Twitter, Tumblr, and media-sharing sites like YouTube and Soundcloud.
Pricing
Since Gutenberg is WordPress’s default editor, you can explore and use all of its features completely free of charge! Unlike all other editors in this list, not a single paid plan is included. Elementor Jump To Section
Elementor vs Webflow
Webflow, unlike Elementor or the other page builders in this list is a standalone service that allows you to create large-scale designs across multiple devices. It has the same level of capabilities as other popular website builders like Squarespace.
Webflow is designed to be a one-stop solution, and a time-saver as its team does most website administration duties on your behalf, like web hosting. While WordPress itself may rely on plugins to create eye-catching sites, Webflow has everything rolled into one platform.
General Interface
Webflow is fun and flexible, but it’s not for everyone. This is especially true for those new to web design. With that being said, its editing interface needs to be more saturated with many essential website-building tools.
Although it may seem a bit daunting for those with basic skills, professionals will likely find the platform useful. It can be as simple as possible to use the platform’s interface.
Page-Building and Customization
With Webflow, you can either opt to start from the ground up or choose from its collection of 500+ website templates, with about 100 of them offered for free. It spans multiple categories ranging from portfolios to full-on blog themes. Webflow is different from Elementor which allows you to change the entire page’s template in one go. Instead, you will need to create a new website for those changes.
As for customization, you get many reliable web design options and flexible integrations with many third-party platforms.
Key Features
Webflow has the potential to be a competitor to WordPress in the CMS market. Despite being on a lower level than WordPress, Webflow’s SEO and blogging capabilities are impressive enough to be worth considering.
Webflow’s vast knowledge base through Webflow University, the blog, and its exceptional customer service team are testaments to how deeply it cares about its users. Elementor Jump To Section
Pricing
For those who want to learn how to create a website, Webflow offers a free starter package. There are many subscription options available. You can choose from the basic Site plan starting at $12/month, team-based Workspace plans starting at $19/month and e-commerce plans starting at $29/month. There is also a custom Enterprise plan.
Elementor vs Thrive Architect
Some WordPress page builders cater to designers (as in Elementor), web professionals (like Beaver Builder), and both, but there are a few that cater more towards marketing professionals, such as Thrive Architect.
The plugin offers them top-notch features, which will ensure impressive sales results. It also includes the necessary page-building tools that they already know. While both platforms offer the same level of design and customization capabilities, Thrive Architect makes it a more suitable choice for creating high-converting landing pages and other similar market-optimized websites.
General Interface
Like Elementor, Thrive’s editing dashboard involves a front-end interface, letting you see what your potential customers will get. The former does this by having a large workspace and one feature-rich sidebar. The latter has two.
Two taskbars also surround the space. One is for page structure, the other for previews of multi-devices. While Thrive tried its best to fit all the basic tools in one dashboard, it has been criticized for being slightly clunky.
Page-Building and Customization
Both Thrive and Elementor offer the same caliber of excellent widgets and template selections. The latter’s focus on marketing niche may mean that the selections are not as wide as the former. Its library of landing page templates is certainly more valuable for both marketers and businesses.
Thrive’s customization is also at a comparable level. An apparent silver lining, though, has to be its top-performing in-line text editor and a more diverse range of global elements.
The Key Features
As far as marketing-focused features are concerned, Elementor is surely miles behind what Thrive is committed to offering. To begin, it comes with a list of Smart Landing Pages designed for a more optimized conversion turnout. Elementor Jump To Section
Thrive Architect believes better conversion rates lead to the flourishing of sales. It can integrate seamlessly with specialty applications such as split testing, testimonial collections, automation, and more.
Pricing
If you work in marketing and are looking for more efficient ways to convert leads into sales, you may get the entire Thrive Suite alongside Thrive Architect for only $299/year. Otherwise, the plugin itself is priced at $97 annually.
Elementor vs Brizy
Though two years younger than Elementor (2016), Brizy has been slowly climbing to the top and gaining critical acclaim for its simple and intuitive functions. The interface itself is on the same par as Elementor – the only key difference that sets each other apart is the ecosystem.
Elementor lets you import third-party addons. However, Brizy only allows you to use its default content elements. Despite the limitation, the latter does have a cloud service that not only gives you access to premium designs and integrations but also lets you sync your works across any domain, WordPress or otherwise.
General Interface
While Brizy has the all-familiar drag-and-drop features, its editing dashboard is praised by many for having one of the most user-friendly interfaces, even beating out all other page builders on this list. Elementor Jump To Section
One of the primary reasons why it attracts web designers of all skill levels so easily is its super lightweight design. Compared to other dashboards, particularly from Thrive Architect, Divi, and even Elementor, it doesn’t feel very bulky; instead, it’s welcoming.
Page-Building and Customization
As with most WordPress page builders, Brizy supplies its users with plenty of design and customization options. Given its limits, it doesn’t have as many widgets as Elementor has, but it still manages to offer a handful of e-commerce web elements powered by WooCommerce.
Template-wise, Brizy’s packed with tons of individual blocks and full-page layouts that are a bit more diverse than Elementor, most of which you can use for free.
Key Features
One standout feature Brizy has that Elementor doesn’t is its integrated mega menu builder. Though we know now that Brizy doesn’t support third-party add-ons, the idea of a feature to create large-scale website menus is a plus.
Besides the WordPress plugin, Brizy offers the Brizy Cloud service, which provides hosting and other useful website tools. However, remember that it is a completely different platform, which means you won’t be able to use WordPress – you are immediately given a custom domain.
Pricing
You can also download the WordPress plugin version Brizy free of charge, similar to Elementor. Pricing subscriptions are also available for those who specialize in websites and page-building for a living: these include Personal, Freelancer, and Agency plans.
You may opt to either pay yearly ($49 to $199) or purchase a one-time fee ($149 to $399). Brizy Cloud also offers a wide range of time-based subscriptions. Elementor Jump To Section
Elementor vs Oxygen
Oxygen, a WordPress theme that can be used with drag-and-drop plugins like the Divi builder, is similar to the Divi builder. You have complete control over how your pages look with any element you choose. It can even override any saved themes.
Filled with elite marketing tools and splendid professional-looking template options to take advantage of, Oxygen is geared toward pro freelancers, expert developers, and web agencies, small or large. Although it might seem ideal for newbies in web design, it could be a weak suit.
General Interface
Right away, Oxygen’s user interface is jam-packed with a huge load of features and tools surrounding the workspace. The number may be concerningly overwhelming, especially for beginners. For those who know the basics of web development, there are many functions that can be used.
Elementor’s dashboard is suitable for both designers and average users. Oxygen’s version focuses primarily on making page building easier, more powerful, and more worthwhile for those who have firsthand experience.
Page-Building and Customization
We appreciate the ease of Oxygen’s customization capabilities. Coding pros, in particular, may surely enjoy the plugin’s easy-to-manage CSS editing capabilities – they wouldn’t have to worry much about going into the style sheets of any theme for long! Elementor Jump To Section
Each set is made up of all Oxygen’s templates. Although its widget library is not as impressive as Elementor, integrations with third party apps are made easier by the public API tool.
The Key Features
The loading speed of most pages that are built using Oxygen is significantly faster than the ones made through Elementor and similar WordPress page builders by a slightly improved margin.
Apart from the API, Oxygen can also seamlessly integrate with a diverse range of industries and platforms, including specialty apps like Airbnb, social media, SEO plugins, payment gateways, and more.
Pricing
Considering the advanced and more professional nature, Oxygen does not offer any free plan for the time being. It charges one-time fees for two of its current pricing plans. The Basic plan will cost you $129, while the Ultimate plan lets you use everything it has in store for $349.
Our Final Thoughts Elementor Jump To Section
We recommend choosing between Oxygen and Beaver Builder if you are a web developer expert. Each of these comes with more flexible coding capabilities.
Brizy and Webflow both offer all the tools you need to specialize in website design as a freelancer, or as part of an established team. Brizy, in particular, has one of the most user-friendly interfaces out there, but if third-party add-on support is what you’re looking for in one, then it might be best if you find something else.
Gutenberg is a good choice if you don’t have a lot of experience with web design and are comfortable using your existing theme. However, most page builders in this list provide the same feature. It’s also the only completely free plugin here, so that may be a solid choice as well if you’re on a tight budget.
While there are some page builders that offer templates for landing pages, none compares to the number of templates Thrive Architect offers. It also integrates with many marketing tools, including sales funnels and split testing. If another builder can compete similarly in any capacity, it has to be Divi.
Oxygen or Divi are the best options if you want to get both a WordPress plugin and a WordPress template simultaneously. If you are a web designer who is looking for more templates and themes, the latter might be the best option.
Elementor and Divi are trusted and easy-to use page builders for WordPress. If a feature-laden free version of the plugin is what you’re more interested in, then Elementor is ready to supply you with that.