Back in the old days, the process of building website pages hosted on WordPress was such a hard task to behold. Not only would you have to write whatever you want to add into its very limiting in-house editor, but you’d be required extra knowledge of HTML and coding to incorporate sophisticated and impressive layouts and styles.
Nowadays, all the arduous page editing tasks have been dramatically simplified as the rise of drag-and-drop page builder plugins has come to take over, making it much easier for everyone – even newbies with zero coding experience.
Elementor may be one thing that pops up in your mind regarding those new types of page builders. There are so many options, and it can be difficult to decide which one is right for you. This article will help you find your ultimate page builder that works better for your needs.
Daniel has posted a video review on Design Break that will give you a visual experience. To get a comprehensive overview of Elementor, you may still want to check out our article below.
Elementor in Nutshell Elementor vs Optimizepress
Before we get into the meat of the story, let’s take a short look first at what Elementor is.
Elementor is a popular WordPress page builder plugin. Best known for its highly intuitive and feature-rich user interface, it gives users unparalleled access to a wide range of design and customization options to explore. It was created to simplify page building for both experienced web designers and beginners.
One of Elementor’s highlights has to be its convenient drag-and-drop editor, which allows users to drag whatever object they like onto a canvas or workspace that’s big enough to fit most of the screen. You can view your page in the same way potential customers see it with the workspace. Another of its highlights is the vast range of design element options, with a total of over 200 templates, widgets, and blocks built into Elementor’s storied library.
The Key Features
The basic Elementor version includes all the tools you need to create eye-catching pages. You can adjust the settings to make your pages as pixel perfect as possible, and even add custom code to them.
Elementor understands that convenience is key. That’s why it offers many helpful features. You can retrieve older versions of your page by clicking ‘undo’ once and then again. Revision History is your friend. Struggling with searching for something that may be difficult to find? You can use the Finder feature to help you. Want to make some adjustments to the mobile version of your page? Switch View allows you to make changes right away.
It doesn’t stop there, as Elementor has more tricks up its sleeve with Elementor Pro. You get more useful features like the Theme Builder, which allows you to create full-page WordPress templates, the pop-up builders, and ecommerce widgets in collaboration for WooCommerce.
The Downsides
Elementor has many benefits for people of all skill levels. However, it is not without its drawbacks. Firstly, most of the Elementor Pro features are obviously, not accessible to those who use the plugin for free. The dashboard might need to be responsive at times. Lastly, editing refinements might not work exactly as you expected.
Pricing
Elementor’s core version gives you an adequate number of page design tools you can use free of charge. However, if you want to gain access to additional features that are otherwise limited to Elementor Pro users, you may need to subscribe first to any of its five annual plans.
These prices range from $49 per year for the Essential plan to $999 for the Agency plan. The best thing about these subscriptions is that you can access any upgraded tool without limitations – the only limitation is the number of activations and website licenses.
We now have a better understanding of Elementor and the potential benefits it offers. Let’s then compare it with other page-builder platforms in this list. There are eight of them, all of which enjoy a huge following and high critical esteem.
These are Divi, WPBakery, Beaver Builder, WordPress’s newest editor Gutenberg, Webflow, the Thrive Architect plugin, Brizy, and Oxygen. Let’s start with Divi!
Elementor vs Divi
The Divi builder from Elegant Themes is also a very popular page builder plugin. It’s been placed at the same level as Elementor regarding how much it offers to various users.
Both have drag-and-drop interfaces that are powerful yet easy to use and are packed with flexible design tools. Divi is a WordPress theme, but not a plugin. It also doesn’t offer a free plan and has more useful features like split testing.
General Interface
Divi’s editing dashboard has a drag-and drop interface. However, if you look at it alongside Elementor, you will notice some differences. While the latter has all the options along the sidebar, Divi has a collapsible floating menu on the bottom of the screen, giving off a more minimalistic appeal.
Customization and Page-Building
Divi, on the other hand, allows you to use complete-website packages. Elementor only offers single-page templates. It is also known as Layouts and has a much larger collection than Elementor.
Both plugins have the same styling options that don’t always require you to code unless necessary. Both plugins have similar features for theme-building. Divi may have it added in 2019, but Elementor had it available long before that.
Key Features
Divi is more than just a WordPress plugin – it also comes bundled with the Divi theme, which has been dubbed over the years as the “most popular WordPress theme in the world.”
Divi’s split-testing feature is one thing that makes it stand out from Elementor. Marketing professionals, in particular, may find this one very useful as they can determine which of the pages’ elements work best in generating better conversion rates.
Pricing
Unlike Elementor, which gives you plenty of powerful features at just the free version, Divi has no free plan unless it’s a limited 30-day demo trial. Despite this, its two pricing plans are seen as cost-effective and more valuable than the other.
A $89 yearly access plan or a $249 lifetime access tier are available to individuals. You will be able use Divi on unlimited sites and you will have access to all Elegant Themes products including the Divi theme.
Elementor vs WPBakery
Another one of the widely-used page-building plugins, WPBakery, is also among the first to be released. WPBakery, which was previously known as Visual Composer before the introduction of the website-builder under the same name is now called WPBakery. It offers page creators nearly the same user-friendly and convenient features as Elementor.
Among its stand-outs is the ability to choose between a front-end interface for live site editing and more advanced back-end design editing. While Elementor may be packed with a wide range of widgets, WPBakery has twice the size of its offerings.
General Interface
Some page builders allow you to view your page exactly as your customers do while editing. Others offer a more schematic experience. WPBakery is able to accommodate both. It is ideal for both novice and expert web designers.
There have been some concerns about how slow the front-end editor is compared to other editors. You’ll still have the tools you need to make a beautiful page.
Page-Building and Customization
WPBakery has a pre-made template library of over 100 choices, although the number pales compared to Elementor’s 300+ selections. Although the former is less extensive, it has a much larger selection of design elements in the form widgets and add-ons that gives it an advantage over the latter.
When it comes to customization, both WPBakery and Elementor are packed with the same level of optimized and diverse tools, though one of them may be too overwhelming for some people than the other.
Key Features
WPBakery is known for its multilingual support, which makes it more accessible to non-English users. The Role Manager function lets you manage who has access to certain sections of the interface.
The plugin’s integrations list and supply of add-ons may not be a big deal for plenty, but we consider it unique enough to stand out among the rest.
Pricing
WPBakery is similar to Divi but does not offer a free version. However, it does offer two pricing options. Both tiers, however, use a one-time payment system that gives you continuous updates, regardless of which plan you choose.
The regular version intended for single-site use costs $56, while the extended plan at $299 is intended for one SaaS application.
Elementor vs Beaver Builder
Beaver Builder plugin offers visually fluid drag-and drop page-building capabilities, similar to Elementor or Divi. Beaver Builder, unlike the other plugins, is designed for developers who are skilled in website stability.
Beaver Builder is a popular choice for WordPress developers because it offers clean coding, well-documented PHP and CSS options, as well as other handy features that will make your page run smoothly.
General Interface
Beaver Builder’s editing interface is similar to Divi’s: Your workspace occupies almost the entire screen with only a generously-sized horizontal bar on top. Elementor vs Optimizepress
If you wish to add any column, row, or module/widget to your page, you just need to click the + button along the bar. The plugin’s dashboard has been highly praised for its fast, glitch-free, and very customizable capabilities. Pop-up windows are not your style? Simply drag it to create a sidebar. Simple!
Page-Building and Customization
Beaver Builder offers a variety of core design tools. However, its advanced settings don’t have as much energy as Elementor. For one, it doesn’t offer motion effects options or custom CSS for individual pages elements, which Elementor is equipped with.
Beaver Builder manages to make each page responsive on all devices, despite this. The Beaver Builder offers two types of templates: full templates (pages) and rows (rows).
The Key Features
As we mentioned earlier, one of Beaver Builder’s strongest suits is its ability to conveniently let developers add custom coding. White-labeling is another key feature. This is great for people who create pages or websites for multiple clients.
As for theme-building, Beaver Builder requires you to purchase and integrate with a separate Beaver Themer extension. This may look cumbersome to others, but it somehow manages to be on par with Elementor’s built-in theme builder. Elementor vs Optimizepress
Pricing
The pricing structure for Beaver Builder is similar to Elementor’s as it includes yearly subscription plans ranging from $99 with the Standard tier to $546 with Ultimate, plus a 30-day money-back guarantee. A free version of the plugin is also available, but it’s less flexible than Elementor.
Elementor vs Gutenberg
Gutenberg is WordPress’s newest standard block editor. It has replaced its predecessor, The Classic Editor. Gutenberg’s new standard block editor is much easier than the old version. It requires you to complete tedious and complex processes. Gutenberg was designed with beginners in mind, using drag-and-drop interfaces.
With the rising popularity of user-friendly page builders like Elementor, it’s no wonder that WordPress has decided to keep up with the changes by giving its flagship editor a much-needed facelift. Nonetheless, Gutenberg offers users swift block-building capabilities and additional features to make blogging and post-writing much easier.
General Interface
WordPress’s previous editor required you to write everything you need on a page inside a big, rectangular text field. This process has proven difficult for many as they may need to learn shortcodes to create various shapes, fonts, and layouts. Elementor vs Optimizepress
With Gutenberg, editing has been significantly simplified to accommodate even those with zero coding knowledge. From the interface alone, you will notice that it borrows the common features usually found in most page builder plugins, such as the huge preview screen and the collapsible widgets sidebar.
Page-Building and Customization
Gutenberg is packed with essential design tools, from columns and block patterns to text headings and paragraphs. Still, the range fares less than popular page builders like Elementor, where there are additional choices to explore.
Gutenberg may not have theme-building capabilities, but its block-based traits make it compatible with multiple WordPress themes – it does not fully override your theme styles and settings. You can also add custom CSS elements to give your site a personal touch.
The Key Features
Unlike Elementor, which happens to be a page builder with a front-end interface, Gutenberg is primarily a back-end block editor. You won’t be able to create a fully unique site with an equally unique theme, but you can still rearrange design elements within any themed page, given that it’s compatible across multiple WordPress themes.
With Gutenberg, you get to embed uploaded files and posts from many sources to your page, from social media sites like Twitter and Tumblr to media-sharing sites such as YouTube and Soundcloud.
Pricing
Since Gutenberg is WordPress’s default editor, you can explore and use all of its features completely free of charge! There is not one paid plan included in this list like all the other editors. Elementor vs Optimizepress
Elementor vs Webflow
Unlike Elementor and the rest of our page builder plugins in this list, Webflow is a standalone website-building service that lets you create full-scale designs that work across multiple devices. It has the same level of capabilities as other popular website builders like Squarespace.
Webflow is designed to be a one-stop solution, and a time-saver as its team does most website administration duties on your behalf, like web hosting. While WordPress itself may rely on plugins to create eye-catching sites, Webflow has everything rolled into one platform.
General Interface
We must tell you firsthand that, as Webflow offers a wide range of users a fun and flexible way to build a website, it is not for the faint of heart, especially those who are new to web design. With that being said, its editing interface needs to be more saturated with many essential website-building tools.
Although it may seem a bit daunting for those with basic skills, professionals will likely find the platform useful. It can be as simple as possible to use the platform’s interface.
Page-Building and Customization
With Webflow, you can either opt to start from the ground up or choose from its collection of 500+ website templates, with about 100 of them offered for free. It spans multiple categories ranging from portfolios to full-on blog themes. Unlike Elementor, which lets you change a page’s entire template in one sitting, Webflow will require you to create a new website to accommodate those changes.
You have many options for web design and can integrate with third-party platforms.
Key Features
Webflow is poised to compete with WordPress in the CMS field. With that being said, while one is not yet on the same level as the other, its blogging and SEO capabilities are still impressive enough that they may be worth trying.
Webflow’s vast knowledge base through Webflow University, the blog, and its exceptional customer service team are testaments to how deeply it cares about its users. Elementor vs Optimizepress
Pricing
For those who want to learn how to create a website, Webflow offers a free starter package. From there, you’ll find a versatile range of subscriptions. These include the basic Site plans from $12/month, team-based Workspace plans from $19/month, e-commerce plans from $29/month, and a custom Enterprise plan.
Elementor vs Thrive Architect
While some WordPress page builders primarily accommodate either designers (as with Elementor), web developers (like Beaver Builder), or both at the same time, there are a few that are geared towards mostly marketing professionals and businesses, and Thrive Architect happens to be one of them.
The plugin offers them top-notch features, which will ensure impressive sales results. It also includes the necessary page-building tools that they already know. While both platforms offer the same level of design and customization capabilities, Thrive Architect makes it a more suitable choice for creating high-converting landing pages and other similar market-optimized websites.
General Interface
Like Elementor, Thrive’s editing dashboard involves a front-end interface, letting you see what your potential customers will get. The former does this by having a large workspace and one feature-rich sidebar. The latter has two.
In addition, two taskbars similarly surround the space, with one for the page structure and the other for multi-device previews. While Thrive tried its best to fit all the basic tools in one dashboard, it has been criticized for being slightly clunky.
Page-Building and Customization
Elementor and Thrive both offer excellent templates and widgets. Still, considering the latter’s concentration on the marketing niche, the range may not be as flexible as the former. Its library of landing page templates is certainly more valuable for both marketers and businesses.
Thrive’s customization is also at a comparable level. The apparent silver lining is Thrive’s top-performing inline text editor, as well as a wider range of global elements.
Key Features
Elementor’s marketing-focused features fall far short of what Thrive has to offer. To begin, it comes with a list of Smart Landing Pages designed for a more optimized conversion turnout. Elementor vs Optimizepress
Thrive Architect believes that higher conversion rates are a key to sales growth. That’s why it can seamlessly integrate with other specialty applications that belong in what’s called the Thrive Suite, including ones for split testing, testimonial collections, and even automation.
Pricing
If you work in marketing and are looking for more efficient ways to convert leads into sales, you may get the entire Thrive Suite alongside Thrive Architect for only $299/year. Otherwise, the plugin itself is priced at $97 annually.
Elementor vs Brizy
Though two years younger than Elementor (2016), Brizy has been slowly climbing to the top and gaining critical acclaim for its simple and intuitive functions. The interface itself is on the same par as Elementor – the only key difference that sets each other apart is the ecosystem.
While Elementor allows you to import third-party add-ons, in Brizy, you can only make use of its default content elements. Despite the limitation, the latter does have a cloud service that not only gives you access to premium designs and integrations but also lets you sync your works across any domain, WordPress or otherwise.
General Interface
Brizy offers the familiar drag-and-drop functionality, but its editing dashboard is highly regarded for its user-friendly interface. It even beats all other page builders in this list. Elementor vs Optimizepress
One of the primary reasons why it attracts web designers of all skill levels so easily is its super lightweight design. It’s lighter than other dashboards, such as those from Thrive Architect and Divi, but it feels more welcoming than others.
Page-Building and Customization
Brizy, like most WordPress page builders offers a wide range of customization and design options. Given its limits, it doesn’t have as many widgets as Elementor has, but it still manages to offer a handful of e-commerce web elements powered by WooCommerce.
Brizy is packed with templates, including tons of blocks and full-page layouts. These are more varied than Elementor and can be used for free.
The Key Features
One standout feature Brizy has that Elementor doesn’t is its integrated mega menu builder. Though we know now that Brizy doesn’t support third-party add-ons, the idea of a feature to create large-scale website menus is a plus.
Brizy also offers the BrizyCloud service which includes hosting and other helpful website tools. It is a totally different platform so you won’t have the ability to use WordPress. Instead, you will be given a custom domain.
Pricing
You can also download the WordPress plugin version Brizy free of charge, similar to Elementor. For those who are specialized in website and page-building, pricing subscriptions are available. These include Agency, Personal, and Freelancer plans.
You can choose to pay annually ($49 to $199), or to pay a one-time fee ($149 – $399). Brizy Cloud also offers a wide range of time-based subscriptions. Elementor vs Optimizepress
Elementor vs Oxygen
Oxygen, a WordPress theme that can be used with drag-and-drop plugins like the Divi builder, is similar to the Divi builder. It gives you full control of how you design your pages with whatever element you want to incorporate, as it’s one of the few page builders that can override any of your saved themes.
Filled with elite marketing tools and splendid professional-looking template options to take advantage of, Oxygen is geared toward pro freelancers, expert developers, and web agencies, small or large. While it seems ideal for those who are new to web design, you’ll soon find out that it may not be their strongest suit.
General Interface
Right away, Oxygen’s user interface is jam-packed with a huge load of features and tools surrounding the workspace. The number may be concerningly overwhelming, especially for beginners. Still, for those who are already familiar with the ins and outs of web development, they’ll be treated to a lot of functions waiting to be explored.
Elementor’s dashboard is suitable for both designers and average users. Oxygen’s version focuses primarily on making page building easier, more powerful, and more worthwhile for those who have firsthand experience.
Page-Building and Customization
We appreciate the ease of Oxygen’s customization capabilities. The plugin’s simple-to-use CSS editing capabilities are a big plus for coders. They wouldn’t need to spend too much time looking at the style sheets of any theme. Elementor vs Optimizepress
Each set is made up of all Oxygen’s templates. Its widget library may not be as large and spectacular as Elementor’s, but luckily, its public API tool makes integrations with third-party apps simpler.
Key Features
Most pages built with Oxygen load much faster than those made using Elementor or similar WordPress page builders.
Oxygen, in addition to the API, can seamlessly integrate with a wide range of industries, platforms, and apps, including social media, SEO plugins and payment gateways.
Pricing
Considering the advanced and more professional nature, Oxygen does not offer any free plan for the time being. Instead, it offers one-time fees on two of its current pricing plan offerings. The Basic plan will cost you $129, while the Ultimate plan lets you use everything it has in store for $349.
Our Last Thoughts Elementor vs Optimizepress
If you’re a web development expert, whether you work in the field for a living or you’re a power user for leisure, we recommend that you choose between Oxygen, Beaver Builder, and WPBakery, as each of those comes prepared with more accommodating coding capabilities.
Brizy and Webflow both offer all the tools you need to specialize in website design as a freelancer, or as part of an established team. Brizy is a great platform with a user-friendly interface. However, if you need third-party support, it may be advisable to look elsewhere.
If you’re not too invested in web design or don’t mind using your current theme, Gutenberg may be your best bet, although most page builders on this list offer the same feature. Gutenberg is also the only plugin that’s completely free, which may make it a good choice if you have a limited budget.
Some page builders here offer special template sets for landing pages, but none can compare to how many Thrive Architect has. It also integrates with many marketing tools, including sales funnels and split testing. If another builder can compete similarly in any capacity, it has to be Divi.
Oxygen or Divi are the best options if you want to get both a WordPress plugin and a WordPress template simultaneously. If you are a web designer who is looking for more templates and themes, the latter might be the best option.
Lastly, if you want to stay sure with some of the most trusted, easy-to-use, and leading WordPress page builders, look no further than Divi and Elementor. Elementor can provide you with a plugin that is completely feature-free if you are interested.