When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. The platform’s page builder is available 24/7, but you won’t be able to edit the site as often as you would like due to its size and location.
Thankfully, third-party web design plugins are there to address those woes you may often experience with WordPress’s own, and one of the most notable is Elementor. Elementor is designed to make it easy to create websites. No coding required!
Do you think Elementor could be the right page builder for you? Or are you undecided? We’re digging deep into all it has to offer, in order to answer your questions.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Pinky1472. You can still read our article to get an overview of Elementor.
Elementor in a Nutshell: What Is It About? Elementor WordPress Landing Page Ebook
Elementor is a WordPress website builder plugin. It is best known for its intuitive and visual drag-and-drop editor. This allows you to create a variety of design assets and blocks, and then see how your page looks to visitors in real time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What Does It Have to Offer?
Elementor is a WordPress plugin that lives up to its reputation. It offers a clean and simple interface that allows you to quickly navigate through all it has.
- With Elementor, you’re greeted with an illustrious range of dynamic and attractive themes compared to the more standard and plain templates that often come with WordPress’ in-house themes.
- To edit your pages and posts, you have a completely separate interface that allows for interaction. There’s no single sign of bulkiness associated with WordPress’s similar editor – everything is built to be silky smooth on your end.
- Elementor will work with any theme that is compatible with WordPress version 5.0 or higher. You can use the plugin to refine your dull-looking theme into a more eye-catching one.
- All the editing for your pages and sites is done from the front end. You’ll see your work as soon as your customers or visitors see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor as a whole makes it simple to create a stunning page. The interface of Elementor is so simple and packed with useful tools, even people with more advanced knowledge in web design, can use it without any difficulty. This has made the website builder an excellent choice for those with limited resources or who work in a small team.
Numerous similar web design plugins might offer working people a pleasant drag-and-drop experience as well as a few useful tools. Still, not all of them can live up to Elementor’s standard. Elementor is a well-respected plugin that has been installed on more than 3 million WordPress accounts.
What makes this interesting web design platform stand out from all the rest? What other features does it offer that others don’t have? We’ll find out soon as we take a more in-depth look at what Elementor has in store for us, starting with its illustrious list of features.
Meet Elementor’s Features
Completely-packed Template Library
If you’re completely new to web design or you have basic knowledge of it but don’t have enough time to commit to it, Elementor has got your back with its library of over 150 template options to choose from. All of them make the site-building experience easy on your end, as they help turn your ideas into a product that can catch anyone’s attention immediately.
Two categories are available for the platform’s templates:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks – templates for individual and specific parts of a page – examples of which include FAQs, pricing tables, portfolios, etc.
You can find templates from other sources than Elementor’s own and then import them into the platform via the My Templates tab.
Huge Selection of Widgets
It’s not just the vast range of templates that Elementor is lucky to be packed with. There are many widget options available in the plugin. Widgets can be smaller and more contained elements, which house a variety of content.
There are 60+ widgets that you can use to get a lot of information about how your website should look and the flexibility you have in doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You may add as many as you want to your page. As with the templates, you may also opt to import those from third-party sources to further expand your selection.
Convenient Drag-and-drop Editing
If there’s one thing that Elementor is most prominent for, it has to be its highly convenient user experience. Elementor’s drag-and-drop functionality allows users to create and edit pages as easily as possible. Drag the widget you prefer from the left sidebar and drop it in your workspace. Similarly, you may tweak some adjustments between the page’s elements by dragging it to a different location.
Apart from that, Elementor offers right-click support to assist users without having to go over the sidebar for slight edits all the time – something a couple of WordPress web design plugins aren’t equipped with.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control Over Your Elements
Elementor, a simple WordPress page-building plugin is packed with design options that can be used by anyone. Elementor understands that every detail is important when creating a website that stands out. It allows you to modify and fix any design elements in the site you are building.
You can make necessary changes to your site’s content blocks and widgets, images, text, and text. You can also change the font, sizing, and color of your text content and headings.
These are just a few of the basic editing options you have in Elementor. You can also make specific adjustments to the plugin’s content elements. Widget positioning within columns, setting exact margins and padding in numbers, animation effects, and custom CSS settings are part of the plugin’s line of next-level customization options.
Options for Your Mobile-friendly Page
Elementor templates are all mobile-friendly by default. However, you might be curious if you can make some adjustments to your template to suit your needs. You’ll be glad to know that the platform gives you full control to do whatever you want to make your website more appealing on smartphones and tablets, as with everything else.
You can click on the Switch view icon in the sidebar to be presented with three viewing options: one for your desktop, tablet and one for your mobile phone. You can choose from any one of the three viewing options to edit or omit widgets.
An opportunity to look back at the changes you’ve made
Sometimes a few ‘undo’ actions may not be enough to fix a huge design mistake. You might have encountered similar occurrences if you tried editing on any design platform.
Elementor’s Revision History tool is a great help in this situation. With it, you can revert to any of the previous versions of the page you’re editing without sacrificing the rest of your design elements.
The Elementor plugin is offered completely for free, letting you take full advantage of all its core web design features and elements needed to create a good-looking site or page. Elementor Pro has many more upgrades and additions than the previous version. You might be interested in one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro offers four subscription options, each tailored to different individuals or groups. The plan also offers a website builder and hosting plans for advanced site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year, 1 pro website activation, 24/7 customer support
- Expert Plan – $199/year. 25 Pro Website Activations. 24/7 Customer Support
- Studio Plan – $299 in the first year, then $499/year after; 100 pro website activations, VIP customer support in under 30 minutes
- Agency Plan – $999/year, 1000 pro website activations, VIP customer support in under 30 minutes
The Elementor Cloud Website Builder + Hosting plan is $99 annually. It gives you the same features you can expect from any Elementor Pro plan but includes stunning hosting and CMS capabilities. It offers a wide range of templates and design assets. Your website is protected by Google Cloud Platform integration, SSL and robust website management.
Elementor Free vs. Elementor Pro
Now comes the complicated part: Is the free WordPress plugin version still suitable for your needs, or do you think the Pro version has such a big advantage that it makes you want to try it instead?
The free plugin version is a good option if you don’t want to add any extra features to your website or landing page. Elementor Free is already feature-rich in retrospect – its series of core tools are as dynamic as other web design platforms where their premium plans bring the same level of delivery. So dynamic that even business teams can get away from using the free version instead. Elementor WordPress Landing Page Ebook
With Elementor Free, you can:
- Create optimized mobile-friendly versions of your site and page
- Check out the version history of your website.
- You can use fully customizable themes and pre-made templates.
- You can add or modify website blocks as you wish.
If the ability to build and license more than one website is what you’re looking for, Elementor Pro may be a more logical option. One of its advantage that sits above the free version is that there is a lot of value added to it. This means that you have more options and more features to help you get the most out of your software. These include:
- An expanding list of over 300 themes and 100+ premium block templates;
- Global widgets that allow you to use and edit the same widget across multiple pages without having to edit it individually;
- A front-end form builder and a pop-up editor if you want more ways to attract potential customers;
- Integrations with the popular e-commerce platform WooCommerce, complete with template blocks and widgets that let you build an online storefront;
- You can create your own theme using the Theme Builder feature. Elementor WordPress Landing Page Ebook
Elementor Pro should not be considered the only way to grow the WordPress plugin if you don’t want to license multiple websites. Elementor Free, as mentioned above, is sustainable enough for most users. However, there are many flexible themes and templates that can be integrated into Elementor. Astra is a notable example.
Using Elementor: How Does It Work?
To get the Elementor plugin to start, the first thing you will need to do is install and activate it in WordPress. Once you’ve installed it, there’s a settings panel that you can visit if you wish – you may opt to modify whatever you want to see while you do the editing. You can also go to WordPress’s pages section.
From there, you will notice the Edit with Elementor button placed conveniently along the bar above the canvas. You will be immediately redirected to the builder interface as you click the button. This image shows you how it looks. Elementor WordPress Landing Page Ebook
Based on the image, here are some things you should know as you explore this interface.
- The workroom or canvas. It takes up the largest part of the screen.
- The widgets area. It is located on the left side, next to the canvas. It contains lots of content as well as design elements that can be used.
- Settings. Symbolized by three small horizontal lines, it is where you get to access a wide range of colors, fonts, and other design assets.
- The Open Elementor Widgets button. It is essentially a menu button that allows you to return the widgets list. Nine little squares are used to represent this.
- The Global Settings button. It is represented by the cogwheel icon and takes you to the more advanced settings.
- The Revision History button. It is displayed as a clock icon and allows you to view the history of pages or websites in your past versions.
- Switch View. You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. You may use this to edit what you want your customers to see through their phones.
- Preview your changes. Click the small eye icon to see all the changes to your page.
- The Publish/Update button. When the shaped button turns green, you are ready to publish. If it’s grey, it means your page is updating – this time, unlike when it’s green, you can’t click it. Elementor WordPress Landing Page Ebook
Before we can even begin building, you must first understand the structure hierarchy that Elementor follows. This similar structure has been used by many web designers, including those who are more experienced in website design.
Elementor’s primary goal is to create pages. A page is a collection of sections and columns.
A section can be described as a row you can customize with many design elements such as background, colors and sizing.
On the other hand, the columns are located within a specific section. These are the places where widgets and content elements are located. Each widget can be customized and sized separately.
To recap, this is how Elementor’s structure hierarchy plays out:
Page > Section > Column > Widget/Content element
Designing a page
Let’s create a page now that we have an understanding of the skeletal structure. Click the Edit with Elementor link in WordPress’ page design interface. Soon you’ll see a plus (+), highlighted in red violet. Click on it to add a section. Elementor WordPress Landing Page Ebook
The next thing you must do is select the structure of your section. You can choose to have one column or several columns depending on the type of content that you want. You can then populate the columns with content elements. Simply drag any widget from the interface’s widget area and drop it onto them, be it a heading or an image. You can even adjust or rearrange them and sections and columns within the page.
Once you’re happy with the structural placement, now is the time to retune the finer details to make the page look more presentable. You can explore three main editing tabs: Style, Content, and Advanced.
Designing a pre-existing or pre-made themed page is much easier than doing so from scratch. Most of the time, you would only need to make slight adjustments in between sections, columns, or even widgets – unless you need to add a new design element. Elementor’s drag and drop functions make it much easier to refine some changes than coding.
The Disadvantages: What Else is Lacking?
Don’t get us wrong – based on what we’ve shown you so far, Elementor is surely poised to be among the very best WordPress web design plugins out there. But, there are always imperfections in the world. There are many things we love about the world, but there are some things you might find annoying.
- Sometimes the editing interface can be a little slow. It’s speedy, swift, and ultimately convenient, but it does so well, too fast to the point where it freezes altogether. To get it working again, refresh it and reopen it.
- Although most of Elementor’s features can be used for free, some may find them to be essential, but they are only available in Elementor Pro. This may prove frustrating for some. For instance, you can’t set site-wide styles in the free version, as you’re essentially stuck to a few pages simultaneously. Elementor WordPress Landing Page Ebook
- Some editing refinements may not go exactly as you wish them to. You may find that the default font and typography of certain links is what you have chosen, even if you add your own styling. On the other, you may have difficulty locating the exact margin value whenever the alignment of your design elements is off.
Who should use elementor?
Elementor is filled to the brim with expert-level core features and tools included in the free version, plus more useful upgrades in any of the Elementor Pro plans. It is also easier to use than most other WordPress web design plugins.
It’s easy to see why so many people love Elementor. Elementor is both a popular DIY tool for those who don’t have the necessary web design skills and an intuitive platform that can be used by a broad range of businesses.
However, there are some specific users we have in mind that will find Elementor to be a more suited choice. These are:
- Casual internet users. Bloggers and hobby website runners, in particular, will enjoy the wide, customizable benefits gladly offered by Elementor.
- Digital marketing professionals. Design tools aside, most of Elementor’s features are built to be marketing-ready – from the seamless integrations to thousands of platforms using Zapier to the pop-up and e-commerce widgets.
- Site builders. If creating websites for a handful of clients is your day job, then Elementor is a great stepping stone to get you to where you want to be. Elementor WordPress Landing Page Ebook
Alternatives to Elementor
Elementor may have some advantages over other web design plugins, but that doesn’t make it the best choice.
Many WordPress web design plugins offer similar functionality to Elementor. Some may only offer a few. We all know by now that WordPress’s in-house web design feature is not everyone’s cup of tea – that’s why the plugins were created in the first place, to make the experience much better by the mile.
There are currently two other top WordPress web builders plugins that are comparable to Elementor in terms if features: Divi builder By Elegant Themes and Beaver Builder. Divi is able to edit your website directly from the front-end interface, just like your clients. Although it has a similar look, there is no free option. Beaver Builder is a more straightforward plugin than the others, but it packs as many design tools as you need into one platform. These are already enough to create an attractive website.
Final Verdict: Is Elementor Worth Trying?
To answer the question: yes. If you’re searching for a top-notch drag-and-drop page-building instrument for WordPress that’s stuffed with professional-grade design tools and features, with most of those core features offered for free, look no further than Elementor. Elementor WordPress Landing Page Ebook
It’s easy to see why so many people continue to use this plugin to build websites and pages. We believe that Elementor stands out from most web design plugins because it allows individuals of all skill levels to build whatever they wish with no major obstacles in the way. Unlike others, it doesn’t force you to upgrade to a higher plan or a paid license, ensuring there’s enough space for everyone.
Before we let you explore Elementor, here’s some advice: If your job involves creating websites for clients or running multiple websites, we recommend that you use Elementor Pro. Otherwise, the free plugin for WordPress will work just as fine!
FAQ Elementor WordPress Landing Page Ebook
Can I upload or export my templates to Elementor?
Yes, Elementor can import your templates. Apart from letting you create one from scratch with the help of the Theme Builder feature, you can import your personalized themes into the website builder under the Templates tab.
Similar to the previous function, you can export your template files to be used on another WordPress site – useful if you work as a web-builder for multiple clients.
What types of pages can I create using Elementor?
Elementor allows you to create landing pages, homepages, landing page, landing pages and about pages.
Elementor Pro subscribers can create websites, and even online shops.
Does Elementor slow down my website?
Elementor will not slow down your website so that it takes as little time as possible to load. However, a website that was built using this plugin may be two seconds slower than the one made from WordPress’s built-in website builder. Nonetheless, both equally bit faster than the version made through, say, Beaver Builder.
The reason why WordPress websites that are made using plugins take longer may derive from multiple factors: poor hosting, large media files, slow themes, and too many plugins at work.