When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. Sure, the platform’s in-house page builder is always ready to assist you, but the problem is you can’t edit it as much as you’d like because of how bulky and out-of-the-place it is.
Third-party plugins for web design can be used to solve problems you might have with WordPress. One of the most popular is Elementor. Elementor aims to aid you in creating websites in a uniquely easy way – and when we say it’s a breeze to work with, we do mean it. Plus, no coding is required!
Are you a believer that Elementor is the right page builder? Or are you undecided? We’re digging deep into all it has to offer, in order to answer your questions.
Here’s a Pinky1472 video review for those who like a visual experience. You can still read our article to get an overview of Elementor.
Elementor in a Nutshell – What is It About? Expert Elementor
Elementor is a website builder plugin designed for WordPress. It’s best known for its visual and intuitive drag-and-drop editor that allows you to use a wide range of design assets and blocks and see what your page will look like to visitors in real-time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What Does It Have to Offer?
Elementor is a WordPress plugin that lives up to its reputation. It offers a clean and simple interface that allows you to quickly navigate through all it has.
- Elementor offers a wider range of attractive and dynamic themes than the standard, plain themes that are often included with WordPress’ in-house themes.
- You get a separate and highly interactive work interface to edit your posts and pages. There’s no single sign of bulkiness associated with WordPress’s similar editor – everything is built to be silky smooth on your end.
- Elementor will work with any theme that is compatible with WordPress version 5.0 or higher. You can use the plugin to refine your dull-looking theme into a more eye-catching one.
- The front-end handles all editing of your pages and websites. You’ll see your work as soon as your customers or visitors see it. This outstanding feature gives you a better understanding of which design element keeps them returning for more or otherwise.
Elementor, as a whole, makes it easy for anyone to use when it comes to creating an impressive page. The interface of Elementor is so simple and packed with useful tools, even people with more advanced knowledge in web design, can use it without any difficulty. This has made the website builder an excellent choice for those with limited resources or who work in a small team.
Numerous similar web design plugins might offer working people a pleasant drag-and-drop experience as well as a few useful tools. Elementor’s standards are not met by all plugins. Elementor is a well-respected plugin that has been installed on more than 3 million WordPress accounts.
What is it that makes this web design platform unique? What other features does it offer that others don’t have? We’ll find out soon as we take a more in-depth look at what Elementor has in store for us, starting with its illustrious list of features.
Meet Elementor’s Features
Completely-packed Template Library
If you’re completely new to web design or you have basic knowledge of it but don’t have enough time to commit to it, Elementor has got your back with its library of over 150 template options to choose from. All of them make the site-building experience easy on your end, as they help turn your ideas into a product that can catch anyone’s attention immediately.
The platform’s templates are classified into two categories:
- Pages – Full-length templates which require very little customization
- Blocks – templates for individual and specific parts of a page – examples of which include FAQs, pricing tables, portfolios, etc.
You can find templates from other sources than Elementor’s own and then import them into the platform via the My Templates tab.
Huge Selection of Widgets
It’s not just the vast range of templates that Elementor is lucky to be packed with. There are many widget options available in the plugin. Widgets can be smaller and more contained elements, which house a variety of content.
There are 60+ widgets that you can use to get a lot of information about how your website should look and the flexibility you have in doing so. These include text-related elements like headings, inner sections, media files such as images and videos, buttons and icons, as well as website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You can add as many pages as you like to your site. To expand your selection, you can also import templates from third-party sources.
Convenient Drag-and-drop Editing
Elementor’s user interface is the most notable feature. It has been best-known for its drag-and-drop capabilities, allowing users to build and edit pages as freely as possible. Drag the widget you prefer from the left sidebar and drop it in your workspace. You can also adjust the layout of the page by moving it to another location.
Elementor also offers right-click support, which allows users to make minor edits without having to look at the sidebar. This is something that a few WordPress web design plugins don’t offer.
Included is a Navigation view section that gives you a comprehensive list of content arranged accordingly to Elementor’s page structure – we’ll discuss that later on in full detail.
Also included within the editing interface is a Finder tool to help you further navigate swiftly between pages or content elements.
Fine-tuned Control over Your Elements
For a basic WordPress page-building plugin, Elementor is surely stuffed with many design options that anyone can enjoy hassle-free. It knows that the finest of details matter when it comes to creating an eye-catching website, so it allows you the liberty to edit and fix every single design element in whatever you’re building.
You can make necessary changes to your site’s content blocks and widgets, images, text, and text. You can also change the font, sizing, and color of your text content and headings.
Those are some of the basic editing tools you can explore in Elementor. The plugin also has more advanced options to let you tweak specific adjustments to your content elements. The plugin offers advanced customization options that include widget positioning within columns, custom CSS settings, animation effects and exact margins and padding for numbers.
Optional Features for Your Mobile-Friendly Page
All of Elementor’s templates are mobile-friendly by default, but you may be wondering if you could make some changes to match how you want it to look. The platform allows you to customize your website to look better on tablets and smartphones, just like everything else.
Just click the Switch view icon along the sidebar, and you’ll be greeted with three viewing options, each for the desktop, tablet, and mobile phone. You can choose from any one of the three viewing options to edit or omit widgets.
A Chance to Look Back at the Changes You’ve Made
Sometimes a few ‘undo’ actions may not be enough to fix a huge design mistake. Similar situations could have occurred if you tried to edit on any other design platform.
Elementor’s Revision History tool is a great help in this situation. You can easily revert to previous pages without losing any design elements.
Pricing
The Elementor plugin is offered completely for free, letting you take full advantage of all its core web design features and elements needed to create a good-looking site or page. Elementor Pro, however, has more additions and upgrades that are miles ahead of the previous version, some of which may interest you in trying one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro offers four subscription options, each tailored to different individuals or groups. It also includes a special website builder and hosting plan for next-level site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year, 1 pro website activation, 24/7 customer support
- Expert Plan – $199/year. 25 Pro Website Activations. 24/7 Customer Support
- Studio Plan – $299 in the first year, then $499/year after; 100 pro website activations, VIP customer support in under 30 minutes
- Agency Plan – $999/year. 1000 Pro Website Activations. VIP Customer Support in Less Than 30 Minutes.
Elementor Cloud Website Building + Hosting is $99 per year. It gives you the same features you can expect from any Elementor Pro plan but includes stunning hosting and CMS capabilities. It offers a wide range of templates and design assets. Your website is protected by Google Cloud Platform integration, SSL and robust website management.
Elementor Free vs. Elementor Pro
The tricky part is: Do you feel the free WordPress plugin version is still appropriate for you, or do the Pro versions have such an advantage that you want to give it a try instead?
If you want to build a website or landing page without thinking of adding anything else to further attract your clients, you may choose to stand by the free plugin variant. Elementor Free is already feature-rich in retrospect – its series of core tools are as dynamic as other web design platforms where their premium plans bring the same level of delivery. So dynamic that even business teams can get away from using the free version instead. Expert Elementor
Elementor Free allows you to:
- Create optimized mobile-friendly versions of your site and page
- Check out the version history of your website.
- You can use fully customizable themes and pre-made templates.
- Add or edit out website blocks however you need them.
Elementor Pro might be the right choice if you need to license multiple websites. It offers a lot more value than the free version. This means that you have more options and more features to help you get the most out of your software. These include:
- A growing list of more than 300 themes and over 100+ premium block templates.
- Global widgets that allow you to use and edit the same widget across multiple pages without having to edit it individually;
- A front-end form builder and a pop-up editor if you want more ways to attract potential customers;
- Integrations with WooCommerce are available, with templates blocks and widgets to help you create an online storefront.
- The ability to create your personalized theme from scratch through its Theme Builder feature. Expert Elementor
However, unless you wish to license multiple websites, Elementor Pro shouldn’t be viewed as the only way to expand the WordPress plugin. As previously mentioned, Elementor Free is already sustainable enough for most users – there are plenty of flexible themes and templates out there that can be integrated with Elementor, a notable example of which is Astra.
Elementor: How does it work?
To get the Elementor plugin to start, the first thing you will need to do is install and activate it in WordPress. Once you’ve installed it, there’s a settings panel that you can visit if you wish – you may opt to modify whatever you want to see while you do the editing. Otherwise, you may head straight to WordPress’s pages section.
From there, you will notice the Edit with Elementor button placed conveniently along the bar above the canvas. You will be immediately redirected to the builder interface as you click the button. The image below perfectly illustrates what it looks like. Expert Elementor
Based on the image, here are some things you should know as you explore this interface.
- The canvas or workroom. It takes up the largest part of the screen.
- The widgets area. It is located on the left side, next to the canvas. It contains lots of content as well as design elements that can be used.
- Settings. Symbolized by three small horizontal lines, it is where you get to access a wide range of colors, fonts, and other design assets.
- The Open Elementor widgets button. Essentially considered a form of the menu button, it allows you to return to the widgets list – nine little squares represent this.
- The Global Settings button. This button is represented by the cogwheel icon. It takes you to more advanced settings.
- The Revision History button. Displayed as a clock icon, it allows you to take a look at the history of previous versions of your page or website.
- Switch View. This small monitor icon lets you convert the desktop version of your page into tablet-friendly and mobile-friendly iterations. This icon can be used to edit the content you wish your customers to see on their smartphones.
- Preview Changes. Once you click the tiny eye icon, you’re given a full look at the changes you’ve made to your page before you’re ready to publish it.
- The Publish/Update button. When the shaped button turns green, you are ready to publish. If it’s grey, it means your page is updating – this time, unlike when it’s green, you can’t click it. Expert Elementor
Structure Hierarchy
Before you can begin building, it is important to understand the structure hierarchy Elementor uses. This similar structure has been used by many web designers, including those who are more experienced in website design.
In Elementor, your primary goal is to create a page. A page is where it usually contains a series of sections and the columns that come after that.
A section can be described as a row you can customize with many design elements such as background, colors and sizing.
The columns, on the other, go inside a certain section. These, in turn, are where the widgets or content elements are placed. Each can be styled and sized individually.
This is Elementor’s hierarchy structure.
Page > Section > Column > Widget/Content element
Designing a Page
Now that we know how the skeletal outline works, let’s go ahead and create a page. On WordPress’s page design interface, click the Edit with Elementor button. You’ll soon notice a plus (+) button highlighted in red violet – click on that to add a new section. Expert Elementor
The next thing you must do is select the structure of your section. You can choose to have one column or several columns depending on the type of content that you want. You can then populate the columns with content elements. Simply drag any widget from the interface’s widget area and drop it onto them, be it a heading or an image. You can even adjust or rearrange them and sections and columns within the page.
Now is the time for fine tuning the details and making the page more attractive. There are three main editing tabs to explore: Content, Style, and Advanced.
It is easier to design a pre-existing theme page than it is to create one from scratch. Most of the time, you would only need to make slight adjustments in between sections, columns, or even widgets – unless you need to add a new design element. With Elementor’s drag-and-drop functions, refining some necessary changes has been made much easier than the more advanced processes done through coding.
The Disadvantages: What Else is Lacking?
Don’t get us wrong – based on what we’ve shown you so far, Elementor is surely poised to be among the very best WordPress web design plugins out there. But, there are always imperfections in the world. While there are many things that we love about it, there are a few that some of you may find inconvenient:
- Sometimes the editing interface can be a little slow. Although it’s fast, efficient, and ultimately very convenient, it can freeze too quickly. To get it working again, refresh it and reopen it.
- Although most of Elementor’s features can be used for free, some may find them to be essential, but they are only available in Elementor Pro. This may prove frustrating for some. For instance, you can’t set site-wide styles in the free version, as you’re essentially stuck to a few pages simultaneously. Expert Elementor
- You may find that some editing adjustments don’t work as you expect. On the one hand, if you add custom styling to certain links, you may end up with the default typography and font color. On the other, you may have difficulty locating the exact margin value whenever the alignment of your design elements is off.
Who Should Use Elementor?
Elementor has a wealth of expert-level features and tools. The free version includes these, as well as additional useful upgrades for any Elementor Pro plan. Furthermore, most users will likely find it easier to grasp than other WordPress web design plugins.
It’s easy to see why so many people love Elementor. Elementor is both a popular DIY tool for those who don’t have the necessary web design skills and an intuitive platform that can be used by a broad range of businesses.
We do have a few users in mind who will find Elementor more suitable. These include:
- Casual internet users. Bloggers and hobby website runners, in particular, will enjoy the wide, customizable benefits gladly offered by Elementor.
- Digital marketing professionals. Design tools aside, most of Elementor’s features are built to be marketing-ready – from the seamless integrations to thousands of platforms using Zapier to the pop-up and e-commerce widgets.
- Site builders. Elementor is an excellent stepping stone for those who are interested in creating websites for clients. Expert Elementor
Alternatives to Elementor
Just because Elementor has advantages that may far exceed other contemporary web design plugins doesn’t mean you should consider it as the only choice worth considering.
There are plenty of nice web design plugins for WordPress that deliver close to the same level as Elementor, with some that may offer only a few. WordPress’s web design features are not for everyone. We all know this. That’s why plugins were created.
Right now, there are two other leading WordPress web builder plugins out there that are on the same par as Elementor in terms of features: the Divi builder by Elegant Themes and Beaver Builder. Divi, one on hand, offers the same feature-rich range as Elementor and has the same ability to edit your website from a front-end interface as your clients see it. However, despite giving off a very similar edge, it somehow doesn’t include a free option. On the other hand, Beaver Builder may not be as flashy as the other two plugins, but it still manages to pack as many essential design tools as possible into one platform. These are already enough to create an attractive website.
Other noteworthy web design plugin alternatives to Elementor include SeedProd and the SiteOrigin Page Builder.
Final Verdict: Is Elementor worth trying?
Answering the question is yes. If you’re searching for a top-notch drag-and-drop page-building instrument for WordPress that’s stuffed with professional-grade design tools and features, with most of those core features offered for free, look no further than Elementor. Expert Elementor
There’s no question as to why people keep coming back to this impressive plugin to create pages and websites. We believe that Elementor stands out from most web design plugins because it allows individuals of all skill levels to build whatever they wish with no major obstacles in the way. Elementor isn’t like other web design plugins that require you to upgrade to a higher plan, or to purchase a paid license. This ensures there is enough space for everyone.
Here’s some advice before we let you explore Elementor for yourself: if your job involves running multiple websites and creating them for clients, we recommend you try Elementor Pro. The free plugin for WordPress will still work fine.
FAQ Expert Elementor
Can I upload or export my templates to Elementor?
Yes, you can import your templates to Elementor. You can create a new template using the Theme Builder. Additionally, you can import your personal themes to the website builder via the Templates tab.
Similar to the previous function, you can export your template files to be used on another WordPress site – useful if you work as a web-builder for multiple clients.
What types of pages can I create using Elementor?
Elementor allows you to create landing pages, homepages, landing page, landing pages and about pages.
If you’re subscribed to Elementor Pro, you can create full websites and even online stores apart from numerous pages.
Does Elementor slow down my website?
Elementor won’t slow down your website to the point where it will take as many seconds as possible to load. However, a website that was built using this plugin may be two seconds slower than the one made from WordPress’s built-in website builder. Nonetheless, both equally bit faster than the version made through, say, Beaver Builder.
WordPress websites made with plugins can take longer to build due to multiple factors, including poor hosting, large media files and slow themes.