When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. Sure, the platform’s in-house page builder is always ready to assist you, but the problem is you can’t edit it as much as you’d like because of how bulky and out-of-the-place it is.
Third-party plugins for web design can be used to solve problems you might have with WordPress. One of the most popular is Elementor. Elementor aims to aid you in creating websites in a uniquely easy way – and when we say it’s a breeze to work with, we do mean it. Plus, no coding is required!
Are you a believer that Elementor is the right page builder? Or are you undecided? To answer your curiosities, we’re deeply diving into everything it offers.
Here’s a Pinky1472 video review for those who like a visual experience. You can still read our article to get an overview of Elementor.
Elementor in a Nutshell – What is It About? Expert Wing
Elementor is a website builder plugin designed for WordPress. It’s best known for its visual and intuitive drag-and-drop editor that allows you to use a wide range of design assets and blocks and see what your page will look like to visitors in real-time.
Elementor’s interface is similar to popular website builders such as Squarespace or Wix. You can either choose a pre-made template or build a custom-made WordPress website. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What does it have to offer?
Elementor is a WordPress plugin that lives up to its reputation. It offers a clean and simple interface that allows you to quickly navigate through all it has.
- With Elementor, you’re greeted with an illustrious range of dynamic and attractive themes compared to the more standard and plain templates that often come with WordPress’ in-house themes.
- You get a separate and highly interactive work interface to edit your posts and pages. WordPress’s similar editor is lightweight and easy to use.
- Elementor will work with any theme that is compatible with WordPress version 5.0 or higher. You can use the plugin to refine your dull-looking theme into a more eye-catching one.
- The front-end handles all editing of your pages and websites. This means you’ll be able to see your work immediately as your visitors or customers see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor, as a whole, makes it easy for anyone to use when it comes to creating an impressive page. The interface of Elementor is so simple and packed with useful tools, even people with more advanced knowledge in web design, can use it without any difficulty. This, in turn, has solidified the website builder to be an ideal choice for folks lacking resources or working as a one- or three-man team.
Many similar web designer plugins may offer working individuals a pleasing drag-and-drop experience and a handful of useful tools. Still, not all of them can live up to Elementor’s standard. With that being said, Elementor has gained a positive reputation among many WordPress users – more than three million of them have had the plugin installed on their accounts.
What makes this interesting web design platform stand out from all the rest? What other features does it offer that others don’t have? We’ll find out soon as we take a more in-depth look at what Elementor has in store for us, starting with its illustrious list of features.
Meet Elementor’s Features
Fully-packed Template Library
If you’re completely new to web design or you have basic knowledge of it but don’t have enough time to commit to it, Elementor has got your back with its library of over 150 template options to choose from. All of them make the site-building experience easy on your end, as they help turn your ideas into a product that can catch anyone’s attention immediately.
Two categories are available for the platform’s templates:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks – templates for individual and specific parts of a page – examples of which include FAQs, pricing tables, portfolios, etc.
If you wish to expand beyond Elementor’s in-house template selection, you may find them from tons of third-party sources all over the internet and import them onto the platform under the My Templates tab.
Huge Selection of Widgets
It’s not just the vast range of templates that Elementor is lucky to be packed with. There are many widget options available in the plugin. Widgets are smaller, more contained elements that house a wide range of content.
With a whopping total of 60+ widgets, you gain lots of insight into how you want to structure your website as well as the flexibility of doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You may add as many as you want to your page. To expand your selection, you can also import templates from third-party sources.
Convenient Drag-and-drop Editing
If there’s one thing that Elementor is most prominent for, it has to be its highly convenient user experience. It has been best-known for its drag-and-drop capabilities, allowing users to build and edit pages as freely as possible. Simply drag whatever widget you like best from the left sidebar, and drop it into your workspace. You can also adjust the layout of the page by moving it to another location.
Apart from that, Elementor offers right-click support to assist users without having to go over the sidebar for slight edits all the time – something a couple of WordPress web design plugins aren’t equipped with.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control Over Your Elements
For a basic WordPress page-building plugin, Elementor is surely stuffed with many design options that anyone can enjoy hassle-free. It knows that the finest of details matter when it comes to creating an eye-catching website, so it allows you the liberty to edit and fix every single design element in whatever you’re building.
You can make necessary changes to your site’s content blocks and widgets, images, text, and text. You can also change the font, sizing, and color of your text content and headings.
These are just a few of the basic editing options you have in Elementor. You can also make specific adjustments to the plugin’s content elements. The plugin offers advanced customization options that include widget positioning within columns, custom CSS settings, animation effects and exact margins and padding for numbers.
Optional Features for Your Mobile-Friendly Page
Elementor templates are all mobile-friendly by default. However, you might be curious if you can make some adjustments to your template to suit your needs. You’ll be glad to know that the platform gives you full control to do whatever you want to make your website more appealing on smartphones and tablets, as with everything else.
You can click on the Switch view icon in the sidebar to be presented with three viewing options: one for your desktop, tablet and one for your mobile phone. You can choose from any one of the three viewing options to edit or omit widgets.
A Chance to Look Back at the Changes You’ve Made
Sometimes, a few ‘undos’ actions are not enough to correct a major design error. Similar situations could have occurred if you tried to edit on any other design platform.
That’s where Elementor’s Revision History feature comes in handy. You can easily revert to previous pages without losing any design elements.
The Pricing
You can use the entire Elementor plugin for absolutely free. Elementor Pro has many more upgrades and additions than the previous version. You might be interested in one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro offers four subscription options, each tailored to different individuals or groups. The plan also offers a website builder and hosting plans for advanced site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year. 1 Pro Website Activation. 24/7 Customer Support
- Expert Plan – $199/year. 25 Pro Website Activations. 24/7 Customer Support
- Studio Plan – $299 for the first year, and then $499/year thereafter; 100 pro websites activated, VIP customer support in less than 30 minutes
- Agency Plan – $999/year, 1000 pro website activations, VIP customer support in under 30 minutes
The Elementor Cloud Website Builder + Hosting plan is $99 annually. You get all the features of an Elementor Pro plan, but with amazing hosting and CMS capabilities. It offers a wide range of templates and design assets. Your website is protected by Google Cloud Platform integration, SSL and robust website management.
Elementor Free vs. Elementor Pro
Now comes the complicated part: Is the free WordPress plugin version still suitable for your needs, or do you think the Pro version has such a big advantage that it makes you want to try it instead?
The free plugin version is a good option if you don’t want to add any extra features to your website or landing page. Elementor Free has many features that are already impressive in retrospect. Its core tools are just as dynamic as those of other web design platforms, which offer the same level or more delivery. So dynamic that even business teams can get away from using the free version instead. Expert Wing
With Elementor Free, you can:
- Create optimized mobile-friendly versions of your site and page
- Check out the version history of your website.
- Make use of fully customizable themes as well as built-in pre-made templates
- You can add or modify website blocks as you wish.
Elementor Pro might be the right choice if you need to license multiple websites. One of its advantage that sits above the free version is that there is a lot of value added to it. This means that you have more options and more features to help you get the most out of your software. These include:
- A growing list of more than 300 themes and over 100+ premium block templates.
- Global widgets allow you to use the same widget on multiple pages and not have to modify it individually.
- If you are looking for more ways to draw potential customers, there is a front-end form creator and a pop up editor.
- Integrations with the popular e-commerce platform WooCommerce, complete with template blocks and widgets that let you build an online storefront;
- The ability to create your personalized theme from scratch through its Theme Builder feature. Expert Wing
However, unless you wish to license multiple websites, Elementor Pro shouldn’t be viewed as the only way to expand the WordPress plugin. As previously mentioned, Elementor Free is already sustainable enough for most users – there are plenty of flexible themes and templates out there that can be integrated with Elementor, a notable example of which is Astra.
Elementor: How does it work?
First, install the Elementor plugin and activate it in WordPress. After you have installed the plugin, you will see a settings panel. You can modify any content while editing. Otherwise, you may head straight to WordPress’s pages section.
You will see the Edit with Elementor link located along the bar above your canvas. You will be immediately redirected to the builder interface as you click the button. This image shows you how it looks. Expert Wing
Based on the image, here are some things you should know as you explore this interface.
- The workroom or canvas. It’s a huge part of the interface that takes up most of the screen.
- The widgets area. Situated on the left side next to the canvas, it contains lots of content and design elements that are ready to use.
- Settings. It is represented by three horizontal lines. This symbolise the ability to access a variety of fonts and colors.
- The Open Elementor widgets button. Essentially considered a form of the menu button, it allows you to return to the widgets list – nine little squares represent this.
- The Global Settings button. This button is represented by the cogwheel icon. It takes you to more advanced settings.
- The Revision History button. It is displayed as a clock icon and allows you to view the history of pages or websites in your past versions.
- Switch View. You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. You may use this to edit what you want your customers to see through their phones.
- Preview your changes. Click the small eye icon to see all the changes to your page.
- The Publish/Update button. Once this shaped button goes green, that’s when you’re ready to publish. It’s gray if your page is being updated. This time, unlike green, you cannot click it. Expert Wing
Structure Hierarchy
Before you can begin building, it is important to understand the structure hierarchy Elementor uses. This similar structure has been used by many web designers, including those who are more experienced in website design.
Elementor’s primary goal is to create pages. A page is where it usually contains a series of sections and the columns that come after that.
On the one hand, a section is a row that you can customize with plenty of design elements, such as background, colors, sizing, and more.
The columns, on the other, go inside a certain section. These are the places where widgets and content elements are located. Each can be styled and sized individually.
This is Elementor’s hierarchy structure.
Page > Section > Column > Widget/Content element
Designing a page
Let’s create a page now that we have an understanding of the skeletal structure. On WordPress’s page design interface, click the Edit with Elementor button. Soon you’ll see a plus (+), highlighted in red violet. Click on it to add a section. Expert Wing
The next thing you must do is select the structure of your section. You can choose to have one column or several columns depending on the type of content that you want. You can then populate the columns with content elements. Simply drag any widget from the interface’s widget area and drop it onto them, be it a heading or an image. You can even adjust or rearrange them and sections and columns within the page.
Now is the time for fine tuning the details and making the page more attractive. You can explore three main editing tabs: Style, Content, and Advanced.
Designing a pre-existing or pre-made themed page is much easier than doing so from scratch. You would usually only need to make minor adjustments between sections, columns, and widgets, unless you are adding a new design element. Elementor’s drag and drop functions make it much easier to refine some changes than coding.
The disadvantages: What else is missing?
Don’t get us wrong – based on what we’ve shown you so far, Elementor is surely poised to be among the very best WordPress web design plugins out there. But, there are always imperfections in the world. While there are many things that we love about it, there are a few that some of you may find inconvenient:
- Sometimes the editing interface can be a little slow. It’s speedy, swift, and ultimately convenient, but it does so well, too fast to the point where it freezes altogether. To get it working again, refresh it and reopen it.
- Although most of Elementor’s features can be used for free, some may find them to be essential, but they are only available in Elementor Pro. This may prove frustrating for some. You can’t set sitewide styles with the free version. Instead, you are limited to only a few pages at a time. Expert Wing
- Some editing refinements may not go exactly as you wish them to. On the one hand, if you add custom styling to certain links, you may end up with the default typography and font color. You may also have trouble finding the margin value if the alignment of your design elements is not correct.
Who Should Use Elementor?
Elementor has a wealth of expert-level features and tools. The free version includes these, as well as additional useful upgrades for any Elementor Pro plan. It is also easier to use than most other WordPress web design plugins.
With that being said, it’s no wonder why many individuals like Elementor as a whole – it’s both a popular DIY solution for folks who may not have on-hand expertise with web design and a quick, feature-rich platform for a wide range of businesses.
However, there are some specific users we have in mind that will find Elementor to be a more suited choice. These include:
- Casual internet users. Bloggers and hobby website runners, in particular, will enjoy the wide, customizable benefits gladly offered by Elementor.
- Digital marketing professionals. Elementor features can be used for design purposes, but they are also marketing-ready. This includes seamless integrations with thousands of platforms via Zapier and pop-up and online commerce widgets.
- Site builders. Elementor is an excellent stepping stone for those who are interested in creating websites for clients. Expert Wing
Alternatives to Elementor
Just because Elementor has advantages that may far exceed other contemporary web design plugins doesn’t mean you should consider it as the only choice worth considering.
There are plenty of nice web design plugins for WordPress that deliver close to the same level as Elementor, with some that may offer only a few. We all know by now that WordPress’s in-house web design feature is not everyone’s cup of tea – that’s why the plugins were created in the first place, to make the experience much better by the mile.
There are currently two other top WordPress web builders plugins that are comparable to Elementor in terms if features: Divi builder By Elegant Themes and Beaver Builder. Divi is able to edit your website directly from the front-end interface, just like your clients. However, despite giving off a very similar edge, it somehow doesn’t include a free option. On the other hand, Beaver Builder may not be as flashy as the other two plugins, but it still manages to pack as many essential design tools as possible into one platform. These tools are enough to make a website look great.
Elementor is not the only web design plugin you can use. SeedProd, Page Builder are also notable alternatives.
Final Verdict: Is Elementor Worth Trying?
Answering the question is yes. Elementor is a premium drag-and-drop page building tool for WordPress. It’s packed with top-quality design tools and features. Most of these core features are offered free. Expert Wing
There’s no question as to why people keep coming back to this impressive plugin to create pages and websites. We believe that Elementor stands out from most web design plugins because it allows individuals of all skill levels to build whatever they wish with no major obstacles in the way. Unlike others, it doesn’t force you to upgrade to a higher plan or a paid license, ensuring there’s enough space for everyone.
Here’s some advice before we let you explore Elementor for yourself: if your job involves running multiple websites and creating them for clients, we recommend you try Elementor Pro. The free plugin for WordPress will still work fine.
FAQ Expert Wing
Can I export or upload my templates to Elementor
Yes, Elementor can import your templates. Apart from letting you create one from scratch with the help of the Theme Builder feature, you can import your personalized themes into the website builder under the Templates tab.
In a similar function, you can export your templates to be used on other WordPress sites – a handy function if you work for multiple clients as a website-building professional.
What types of pages can I create using Elementor?
With Elementor, you can create homepages, landing pages, landing pages, about pages, or any mixed-interest pages under the sun.
Elementor Pro subscribers can create websites, and even online shops.
Does Elementor slow down my website?
Elementor will not slow down your website so that it takes as little time as possible to load. A website built with this plugin might take two seconds longer than one built from WordPress’s built in website builder. Both are still faster than the Beaver Builder version.
The reason why WordPress websites that are made using plugins take longer may derive from multiple factors: poor hosting, large media files, slow themes, and too many plugins at work.