When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. The platform’s page builder is available 24/7, but you won’t be able to edit the site as often as you would like due to its size and location.
Thankfully, third-party web design plugins are there to address those woes you may often experience with WordPress’s own, and one of the most notable is Elementor. Elementor is designed to make it easy to create websites. Plus, no coding is required!
Do you think Elementor could be the right page builder for you? Are you still undecided? We’re digging deep into all it has to offer, in order to answer your questions.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Pinky1472. To get a comprehensive overview of Elementor, you may still want to check out our article below.
Elementor in a Nutshell: What Is It About? How To Add A Link To A Column In Elementor
Elementor is a website builder plugin designed for WordPress. It’s best known for its visual and intuitive drag-and-drop editor that allows you to use a wide range of design assets and blocks and see what your page will look like to visitors in real-time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. One good thing about this one-of-a-kind platform is that all the tools you need to build a website are within your reach – all without the added hassles of coding that may get in the way of enjoying it.
What Does It Have to Offer?
Elementor is a WordPress plugin that lives up to its reputation. It offers a clean and simple interface that allows you to quickly navigate through all it has.
- With Elementor, you’re greeted with an illustrious range of dynamic and attractive themes compared to the more standard and plain templates that often come with WordPress’ in-house themes.
- You get a separate and highly interactive work interface to edit your posts and pages. WordPress’s similar editor is lightweight and easy to use.
- You can keep your current theme, even if it’s from WordPress – Elementor can deal with all WordPress themes as long as they’re compatible with version 5.0 of the platform or higher. You can use the plugin to refine your dull-looking theme into a more eye-catching one.
- All the editing for your pages and sites is done from the front end. You’ll see your work as soon as your customers or visitors see it. This outstanding feature gives you a better understanding of which design element keeps them returning for more or otherwise.
Elementor as a whole makes it simple to create a stunning page. The interface of Elementor is so simple and packed with useful tools, even people with more advanced knowledge in web design, can use it without any difficulty. This, in turn, has solidified the website builder to be an ideal choice for folks lacking resources or working as a one- or three-man team.
Many similar web designer plugins may offer working individuals a pleasing drag-and-drop experience and a handful of useful tools. Elementor’s standards are not met by all plugins. With that being said, Elementor has gained a positive reputation among many WordPress users – more than three million of them have had the plugin installed on their accounts.
What is it that makes this web design platform unique? What else does it have that others usually don’t? We will soon find out as we look deeper into Elementor’s features, beginning with its impressive list.
Meet Elementor’s Features
Fully-packed Template Library
If you’re completely new to web design or you have basic knowledge of it but don’t have enough time to commit to it, Elementor has got your back with its library of over 150 template options to choose from. They make site-building easy as they turn your ideas into products that will grab attention.
The platform’s templates are classified into two categories:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks – templates for individual and specific parts of a page – examples of which include FAQs, pricing tables, portfolios, etc.
If you wish to expand beyond Elementor’s in-house template selection, you may find them from tons of third-party sources all over the internet and import them onto the platform under the My Templates tab.
Huge Selection of Widgets
It’s not just the vast range of templates that Elementor is lucky to be packed with. The plugin is also rich in widget choices. Widgets are smaller, more contained elements that house a wide range of content.
There are 60+ widgets that you can use to get a lot of information about how your website should look and the flexibility you have in doing so. These include text-related elements like headings, inner sections, media files such as images and videos, buttons and icons, as well as website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You can add as many pages as you like to your site. To expand your selection, you can also import templates from third-party sources.
Convenient Drag-and-drop Editing
Elementor’s user interface is the most notable feature. Elementor’s drag-and-drop functionality allows users to create and edit pages as easily as possible. Simply drag whatever widget you like best from the left sidebar, and drop it into your workspace. You can also adjust the layout of the page by moving it to another location.
Apart from that, Elementor offers right-click support to assist users without having to go over the sidebar for slight edits all the time – something a couple of WordPress web design plugins aren’t equipped with.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control Over Your Elements
For a basic WordPress page-building plugin, Elementor is surely stuffed with many design options that anyone can enjoy hassle-free. It knows that the finest of details matter when it comes to creating an eye-catching website, so it allows you the liberty to edit and fix every single design element in whatever you’re building.
You can amend some necessary adjustments to your site’s content blocks, widgets, images, and text. You can also modify the font, size, and color of text content and headings.
These are just a few of the basic editing options you have in Elementor. You can also make specific adjustments to the plugin’s content elements. The plugin offers advanced customization options that include widget positioning within columns, custom CSS settings, animation effects and exact margins and padding for numbers.
Options for Your Mobile-friendly Page
Elementor templates are all mobile-friendly by default. However, you might be curious if you can make some adjustments to your template to suit your needs. You’ll be glad to know that the platform gives you full control to do whatever you want to make your website more appealing on smartphones and tablets, as with everything else.
Just click the Switch view icon along the sidebar, and you’ll be greeted with three viewing options, each for the desktop, tablet, and mobile phone. You can choose from any one of the three viewing options to edit or omit widgets.
A Chance to Look Back at the Changes You’ve Made
Sometimes a few ‘undo’ actions may not be enough to fix a huge design mistake. You might have encountered similar occurrences if you tried editing on any design platform.
Elementor’s Revision History tool is a great help in this situation. You can easily revert to previous pages without losing any design elements.
The Elementor plugin is offered completely for free, letting you take full advantage of all its core web design features and elements needed to create a good-looking site or page. Elementor Pro has many more upgrades and additions than the previous version. You might be interested in one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro has four main subscription plans, each designed for various individuals and/or groups. The plan also offers a website builder and hosting plans for advanced site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year. 1 Pro Website Activation. 24/7 Customer Support
- Expert Plan – $199/year. 25 Pro Website Activations. 24/7 Customer Support
- Studio Plan – $299 for the first year, and then $499/year thereafter; 100 pro websites activated, VIP customer support in less than 30 minutes
- Agency Plan – $999/year, 1000 pro website activations, VIP customer support in under 30 minutes
Elementor Cloud Website Building + Hosting is $99 per year. It gives you the same features you can expect from any Elementor Pro plan but includes stunning hosting and CMS capabilities. You get a remarkable range of design assets, templates, and editing capacities, and your website is fully protected with Google Cloud Platform integration, SSL, and robust website management.
Elementor Free vs. Elementor Pro
Now comes the complicated part: Is the free WordPress plugin version still suitable for your needs, or do you think the Pro version has such a big advantage that it makes you want to try it instead?
If you want to build a website or landing page without thinking of adding anything else to further attract your clients, you may choose to stand by the free plugin variant. Elementor Free is already feature-rich in retrospect – its series of core tools are as dynamic as other web design platforms where their premium plans bring the same level of delivery. So dynamic that even business teams can get away from using the free version instead. How To Add A Link To A Column In Elementor
Elementor Free allows you to:
- Create optimized mobile-friendly versions of your site and page
- Check out the version history of your website.
- Make use of fully customizable themes as well as built-in pre-made templates
- Add or edit out website blocks however you need them.
If the ability to build and license more than one website is what you’re looking for, Elementor Pro may be a more logical option. One of its advantage that sits above the free version is that there is a lot of value added to it. This means that you have more options and more features to help you get the most out of your software. These include:
- A growing list of more than 300 themes and over 100+ premium block templates.
- Global widgets that allow you to use and edit the same widget across multiple pages without having to edit it individually;
- If you are looking for more ways to draw potential customers, there is a front-end form creator and a pop up editor.
- Integrations with WooCommerce are available, with templates blocks and widgets to help you create an online storefront.
- You can create your own theme using the Theme Builder feature. How To Add A Link To A Column In Elementor
However, unless you wish to license multiple websites, Elementor Pro shouldn’t be viewed as the only way to expand the WordPress plugin. Elementor Free, as mentioned above, is sustainable enough for most users. However, there are many flexible themes and templates that can be integrated into Elementor. Astra is a notable example.
Using Elementor: How Does It Work?
To get the Elementor plugin to start, the first thing you will need to do is install and activate it in WordPress. After you have installed the plugin, you will see a settings panel. You can modify any content while editing. Otherwise, you may head straight to WordPress’s pages section.
From there, you will notice the Edit with Elementor button placed conveniently along the bar above the canvas. You will be immediately redirected to the builder interface as you click the button. The image below perfectly illustrates what it looks like. How To Add A Link To A Column In Elementor
Based on the picture, here are a couple of things that you should expect as you explore the interface:
- The workroom or canvas. It’s a huge part of the interface that takes up most of the screen.
- The widgets area. It is located on the left side, next to the canvas. It contains lots of content as well as design elements that can be used.
- Settings. It is represented by three horizontal lines. This symbolise the ability to access a variety of fonts and colors.
- The Open Elementor widgets button. It is essentially a menu button that allows you to return the widgets list. Nine little squares are used to represent this.
- The Global Settings button. It is represented by the cogwheel icon and takes you to the more advanced settings.
- The Revision History button. It is displayed as a clock icon and allows you to view the history of pages or websites in your past versions.
- Switch View. You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. This icon can be used to edit the content you wish your customers to see on their smartphones.
- Preview Changes. Click the small eye icon to see all the changes to your page.
- The Publish/Update button. When the shaped button turns green, you are ready to publish. If it’s grey, it means your page is updating – this time, unlike when it’s green, you can’t click it. How To Add A Link To A Column In Elementor
Before we can even begin building, you must first understand the structure hierarchy that Elementor follows. If you’re especially new to website design, this similar framework has been abided by many experienced creators and other basic web design platforms.
In Elementor, your primary goal is to create a page. A page is a collection of sections and columns.
On the one hand, a section is a row that you can customize with plenty of design elements, such as background, colors, sizing, and more.
On the other hand, the columns are located within a specific section. These, in turn, are where the widgets or content elements are placed. Each can be styled and sized individually.
To recap, this is how Elementor’s structure hierarchy plays out:
Page > Section > Column > Widget/Content element
Designing a Page
Let’s create a page now that we have an understanding of the skeletal structure. Click the Edit with Elementor link in WordPress’ page design interface. Soon you’ll see a plus (+), highlighted in red violet. Click on it to add a section. How To Add A Link To A Column In Elementor
Next, you will need to choose the structure for your section. You can choose to have one column or several columns depending on the type of content that you want. You can then populate the columns with content elements. Drag any widget from the interface’s widget section and drop it onto those columns, whether it is a heading or an images. These widgets can be rearranged and rearranged within the page.
Once you’re happy with the structural placement, now is the time to retune the finer details to make the page look more presentable. There are three main editing tabs to explore: Content, Style, and Advanced.
It is easier to design a pre-existing theme page than it is to create one from scratch. You would usually only need to make minor adjustments between sections, columns, and widgets, unless you are adding a new design element. With Elementor’s drag-and-drop functions, refining some necessary changes has been made much easier than the more advanced processes done through coding.
The disadvantages: What else is missing?
Don’t get us wrong – based on what we’ve shown you so far, Elementor is surely poised to be among the very best WordPress web design plugins out there. However, nothing in this world is always perfect. While there are many things that we love about it, there are a few that some of you may find inconvenient:
- The editing interface can be a bit buggy on some occasions. Although it’s fast, efficient, and ultimately very convenient, it can freeze too quickly. To get it working again, refresh it and reopen it.
- Though most of Elementor’s features are offered for free, there are a few that may appear essential but are only limited to Elementor Pro, which may be a bit discouraging for some. You can’t set sitewide styles with the free version. Instead, you are limited to only a few pages at a time. How To Add A Link To A Column In Elementor
- Some editing refinements may not go exactly as you wish them to. On the one hand, if you add custom styling to certain links, you may end up with the default typography and font color. You may also have trouble finding the margin value if the alignment of your design elements is not correct.
Who Should Use Elementor?
Elementor is filled to the brim with expert-level core features and tools included in the free version, plus more useful upgrades in any of the Elementor Pro plans. Furthermore, most users will likely find it easier to grasp than other WordPress web design plugins.
With that being said, it’s no wonder why many individuals like Elementor as a whole – it’s both a popular DIY solution for folks who may not have on-hand expertise with web design and a quick, feature-rich platform for a wide range of businesses.
However, there are some specific users we have in mind that will find Elementor to be a more suited choice. These include:
- Casual internet users. Bloggers and hobby website runners, in particular, will enjoy the wide, customizable benefits gladly offered by Elementor.
- Digital marketing professionals. Design tools aside, most of Elementor’s features are built to be marketing-ready – from the seamless integrations to thousands of platforms using Zapier to the pop-up and e-commerce widgets.
- Site builders. Elementor is an excellent stepping stone for those who are interested in creating websites for clients. How To Add A Link To A Column In Elementor
Alternatives to Elementor
Just because Elementor has advantages that may far exceed other contemporary web design plugins doesn’t mean you should consider it as the only choice worth considering.
There are plenty of nice web design plugins for WordPress that deliver close to the same level as Elementor, with some that may offer only a few. We all know by now that WordPress’s in-house web design feature is not everyone’s cup of tea – that’s why the plugins were created in the first place, to make the experience much better by the mile.
Right now, there are two other leading WordPress web builder plugins out there that are on the same par as Elementor in terms of features: the Divi builder by Elegant Themes and Beaver Builder. Divi, one on hand, offers the same feature-rich range as Elementor and has the same ability to edit your website from a front-end interface as your clients see it. However, despite giving off a very similar edge, it somehow doesn’t include a free option. Beaver Builder is a more straightforward plugin than the others, but it packs as many design tools as you need into one platform. These tools are enough to make a website look great.
Final Verdict: Is Elementor worth trying?
Answering the question is yes. Elementor is a premium drag-and-drop page building tool for WordPress. It’s packed with top-quality design tools and features. Most of these core features are offered free. How To Add A Link To A Column In Elementor
It’s easy to see why so many people continue to use this plugin to build websites and pages. We believe that Elementor stands out from most web design plugins because it allows individuals of all skill levels to build whatever they wish with no major obstacles in the way. Elementor isn’t like other web design plugins that require you to upgrade to a higher plan, or to purchase a paid license. This ensures there is enough space for everyone.
Before we let you explore Elementor, here’s some advice: If your job involves creating websites for clients or running multiple websites, we recommend that you use Elementor Pro. Otherwise, the free plugin for WordPress will work just as fine!
FAQ How To Add A Link To A Column In Elementor
Can I export or upload my templates to Elementor
Yes, you can import your templates to Elementor. Apart from letting you create one from scratch with the help of the Theme Builder feature, you can import your personalized themes into the website builder under the Templates tab.
In a similar function, you can export your templates to be used on other WordPress sites – a handy function if you work for multiple clients as a website-building professional.
What types of pages can I create using Elementor?
Elementor allows you to create landing pages, homepages, landing page, landing pages and about pages.
If you’re subscribed to Elementor Pro, you can create full websites and even online stores apart from numerous pages.
Does Elementor slow down my website?
Elementor will not slow down your website so that it takes as little time as possible to load. However, a website that was built using this plugin may be two seconds slower than the one made from WordPress’s built-in website builder. Nonetheless, both equally bit faster than the version made through, say, Beaver Builder.
The reason why WordPress websites that are made using plugins take longer may derive from multiple factors: poor hosting, large media files, slow themes, and too many plugins at work.