When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. Sure, the platform’s in-house page builder is always ready to assist you, but the problem is you can’t edit it as much as you’d like because of how bulky and out-of-the-place it is.
Thankfully, third-party web design plugins are there to address those woes you may often experience with WordPress’s own, and one of the most notable is Elementor. Elementor aims to aid you in creating websites in a uniquely easy way – and when we say it’s a breeze to work with, we do mean it. No coding required!
Do you think Elementor could be the right page builder for you? Or are you undecided? We’re digging deep into all it has to offer, in order to answer your questions.
Here’s a Pinky1472 video review for those who like a visual experience. You can still read our article to get an overview of Elementor.
Elementor in a Nutshell – What is It About? How To Build A Landing Page With Elementor And Active Campaign
Elementor is a WordPress website builder plugin. It’s best known for its visual and intuitive drag-and-drop editor that allows you to use a wide range of design assets and blocks and see what your page will look like to visitors in real-time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. One good thing about this one-of-a-kind platform is that all the tools you need to build a website are within your reach – all without the added hassles of coding that may get in the way of enjoying it.
What Does It Have to Offer?
Living up to the reputation of being a very excellent WordPress plugin, Elementor provides a sleek and neat interface that lets you seamlessly go through everything it can offer.
- With Elementor, you’re greeted with an illustrious range of dynamic and attractive themes compared to the more standard and plain templates that often come with WordPress’ in-house themes.
- You get a separate and highly interactive work interface to edit your posts and pages. WordPress’s similar editor is lightweight and easy to use.
- You can keep your current theme, even if it’s from WordPress – Elementor can deal with all WordPress themes as long as they’re compatible with version 5.0 of the platform or higher. The plugin can be used to transform a dull theme into something more appealing.
- The front-end handles all editing of your pages and websites. You’ll see your work as soon as your customers or visitors see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor, as a whole, makes it easy for anyone to use when it comes to creating an impressive page. Its interface is designed to be so streamlined and filled to the brim with essential tools that even those who may need more expansive knowledge in web design can navigate through it with no problems. This has made the website builder an excellent choice for those with limited resources or who work in a small team.
Numerous similar web design plugins might offer working people a pleasant drag-and-drop experience as well as a few useful tools. Elementor’s standards are not met by all plugins. With that being said, Elementor has gained a positive reputation among many WordPress users – more than three million of them have had the plugin installed on their accounts.
What is it that makes this web design platform unique? What else does it have that others usually don’t? We’ll find out soon as we take a more in-depth look at what Elementor has in store for us, starting with its illustrious list of features.
Meet Elementor’s Features
Fully-packed Template Library
Elementor’s library of more than 150 templates is perfect for those who are new to web design, or have some knowledge but don’t have the time. They make site-building easy as they turn your ideas into products that will grab attention.
The platform’s templates are classified into two categories:
- Pages – Full-length templates which require very little customization
- Blocks – templates for individual and specific parts of a page – examples of which include FAQs, pricing tables, portfolios, etc.
You can find templates from other sources than Elementor’s own and then import them into the platform via the My Templates tab.
Huge Selection of Widgets
Elementor has a lot more than just a wide range of templates. The plugin is also rich in widget choices. Widgets can be smaller and more contained elements, which house a variety of content.
With a whopping total of 60+ widgets, you gain lots of insight into how you want to structure your website as well as the flexibility of doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You may add as many as you want to your page. As with the templates, you may also opt to import those from third-party sources to further expand your selection.
Convenient Drag-and-drop Editing
Elementor’s user interface is the most notable feature. Elementor’s drag-and-drop functionality allows users to create and edit pages as easily as possible. Drag the widget you prefer from the left sidebar and drop it in your workspace. Similarly, you may tweak some adjustments between the page’s elements by dragging it to a different location.
Elementor also offers right-click support, which allows users to make minor edits without having to look at the sidebar. This is something that a few WordPress web design plugins don’t offer.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control over Your Elements
For a basic WordPress page-building plugin, Elementor is surely stuffed with many design options that anyone can enjoy hassle-free. Elementor understands that every detail is important when creating a website that stands out. It allows you to modify and fix any design elements in the site you are building.
You can amend some necessary adjustments to your site’s content blocks, widgets, images, and text. You can also modify the font, size, and color of text content and headings.
These are just a few of the basic editing options you have in Elementor. The plugin also has more advanced options to let you tweak specific adjustments to your content elements. Widget positioning within columns, setting exact margins and padding in numbers, animation effects, and custom CSS settings are part of the plugin’s line of next-level customization options.
Options for Your Mobile-friendly Page
Elementor templates are all mobile-friendly by default. However, you might be curious if you can make some adjustments to your template to suit your needs. You’ll be glad to know that the platform gives you full control to do whatever you want to make your website more appealing on smartphones and tablets, as with everything else.
You can click on the Switch view icon in the sidebar to be presented with three viewing options: one for your desktop, tablet and one for your mobile phone. If you want to omit a widget or limit whatever you want your clients/customers to see, you may choose any of the three and edit right away.
A Chance to Look Back at the Changes You’ve Made
Sometimes, a few ‘undos’ actions are not enough to correct a major design error. Similar situations could have occurred if you tried to edit on any other design platform.
That’s where Elementor’s Revision History feature comes in handy. With it, you can revert to any of the previous versions of the page you’re editing without sacrificing the rest of your design elements.
The Elementor plugin is offered completely for free, letting you take full advantage of all its core web design features and elements needed to create a good-looking site or page. Elementor Pro has many more upgrades and additions than the previous version. You might be interested in one.
Elementor Pro will allow you to explore a wider range of themes, templates and design blocks, as well as custom CSS and advanced programming capabilities. You can also create forms and pop-ups in the platform’s editing interface, integrate with WooCommerce, and use the theme builder.
Elementor Pro has four main subscription plans, each designed for various individuals and/or groups. The plan also offers a website builder and hosting plans for advanced site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year. 1 Pro Website Activation. 24/7 Customer Support
- Expert Plan – $199/year. 25 Pro Website Activations. 24/7 Customer Support
- Studio Plan – $299 for the first year, and then $499/year thereafter; 100 pro websites activated, VIP customer support in less than 30 minutes
- Agency Plan – $999/year. 1000 Pro Website Activations. VIP Customer Support in Less Than 30 Minutes.
The Elementor Cloud Website Builder + Hosting plan is $99 annually. You get all the features of an Elementor Pro plan, but with amazing hosting and CMS capabilities. It offers a wide range of templates and design assets. Your website is protected by Google Cloud Platform integration, SSL and robust website management.
Elementor Free vs. Elementor Pro
The tricky part is: Do you feel the free WordPress plugin version is still appropriate for you, or do the Pro versions have such an advantage that you want to give it a try instead?
The free plugin version is a good option if you don’t want to add any extra features to your website or landing page. Elementor Free has many features that are already impressive in retrospect. Its core tools are just as dynamic as those of other web design platforms, which offer the same level or more delivery. It is so dynamic that business teams can use the free version. How To Build A Landing Page With Elementor And Active Campaign
Elementor Free allows you to:
- Create optimized mobile-friendly versions of your site and page
- Check out the version history of your website.
- You can use fully customizable themes and pre-made templates.
- You can add or modify website blocks as you wish.
Elementor Pro might be the right choice if you need to license multiple websites. It offers a lot more value than the free version. What we mean by it is you have more options to explore and more features to give you the extra edge. These include:
- An expanding list of over 300 themes and 100+ premium block templates;
- Global widgets allow you to use the same widget on multiple pages and not have to modify it individually.
- A front-end form builder and a pop-up editor if you want more ways to attract potential customers;
- Integrations with the popular e-commerce platform WooCommerce, complete with template blocks and widgets that let you build an online storefront;
- You can create your own theme using the Theme Builder feature. How To Build A Landing Page With Elementor And Active Campaign
Elementor Pro should not be considered the only way to grow the WordPress plugin if you don’t want to license multiple websites. As previously mentioned, Elementor Free is already sustainable enough for most users – there are plenty of flexible themes and templates out there that can be integrated with Elementor, a notable example of which is Astra.
Using Elementor: How Does It Work?
First, install the Elementor plugin and activate it in WordPress. After you have installed the plugin, you will see a settings panel. You can modify any content while editing. You can also go to WordPress’s pages section.
You will see the Edit with Elementor link located along the bar above your canvas. As soon as you click on the button, you will be redirected to builder interface. The image below perfectly illustrates what it looks like. How To Build A Landing Page With Elementor And Active Campaign
Based on the picture, here are a couple of things that you should expect as you explore the interface:
- The workroom or canvas. It takes up the largest part of the screen.
- The widgets area. Situated on the left side next to the canvas, it contains lots of content and design elements that are ready to use.
- Settings. It is represented by three horizontal lines. This symbolise the ability to access a variety of fonts and colors.
- The Open Elementor widgets button. Essentially considered a form of the menu button, it allows you to return to the widgets list – nine little squares represent this.
- The Global Settings button. It is represented by the cogwheel icon and takes you to the more advanced settings.
- The Revision History button. Displayed as a clock icon, it allows you to take a look at the history of previous versions of your page or website.
- Switch View. You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. You may use this to edit what you want your customers to see through their phones.
- Preview your changes. Click the small eye icon to see all the changes to your page.
- The Publish/Update button. When the shaped button turns green, you are ready to publish. It’s gray if your page is being updated. This time, unlike green, you cannot click it. How To Build A Landing Page With Elementor And Active Campaign
Before you can begin building, it is important to understand the structure hierarchy Elementor uses. This similar structure has been used by many web designers, including those who are more experienced in website design.
Elementor’s primary goal is to create pages. A page is where it usually contains a series of sections and the columns that come after that.
A section can be described as a row you can customize with many design elements such as background, colors and sizing.
On the other hand, the columns are located within a specific section. These are the places where widgets and content elements are located. Each widget can be customized and sized separately.
To recap, this is how Elementor’s structure hierarchy plays out:
Page > Section > Column > Widget/Content element
Designing a page
Let’s create a page now that we have an understanding of the skeletal structure. Click the Edit with Elementor link in WordPress’ page design interface. Soon you’ll see a plus (+), highlighted in red violet. Click on it to add a section. How To Build A Landing Page With Elementor And Active Campaign
The next thing you must do is select the structure of your section. You may choose a single column or multiple, depending on what type of content you wish to add. From there, you may populate those columns with content elements. Drag any widget from the interface’s widget section and drop it onto those columns, whether it is a heading or an images. You can even adjust or rearrange them and sections and columns within the page.
Once you’re happy with the structural placement, now is the time to retune the finer details to make the page look more presentable. There are three main editing tabs to explore: Content, Style, and Advanced.
It is easier to design a pre-existing theme page than it is to create one from scratch. Most of the time, you would only need to make slight adjustments in between sections, columns, or even widgets – unless you need to add a new design element. Elementor’s drag and drop functions make it much easier to refine some changes than coding.
The Disadvantages: What Else is Lacking?
Don’t get us wrong – based on what we’ve shown you so far, Elementor is surely poised to be among the very best WordPress web design plugins out there. But, there are always imperfections in the world. While there are many things that we love about it, there are a few that some of you may find inconvenient:
- Sometimes the editing interface can be a little slow. It’s speedy, swift, and ultimately convenient, but it does so well, too fast to the point where it freezes altogether. With that in mind, you might need to refresh and reopen it to get it back on track.
- Although most of Elementor’s features can be used for free, some may find them to be essential, but they are only available in Elementor Pro. This may prove frustrating for some. For instance, you can’t set site-wide styles in the free version, as you’re essentially stuck to a few pages simultaneously. How To Build A Landing Page With Elementor And Active Campaign
- Some editing refinements may not go exactly as you wish them to. On the one hand, if you add custom styling to certain links, you may end up with the default typography and font color. You may also have trouble finding the margin value if the alignment of your design elements is not correct.
Who should use elementor?
Elementor has a wealth of expert-level features and tools. The free version includes these, as well as additional useful upgrades for any Elementor Pro plan. It is also easier to use than most other WordPress web design plugins.
It’s easy to see why so many people love Elementor. Elementor is both a popular DIY tool for those who don’t have the necessary web design skills and an intuitive platform that can be used by a broad range of businesses.
We do have a few users in mind who will find Elementor more suitable. These are:
- Casual internet users. Bloggers and hobby website runners, in particular, will enjoy the wide, customizable benefits gladly offered by Elementor.
- Digital marketing professionals. Design tools aside, most of Elementor’s features are built to be marketing-ready – from the seamless integrations to thousands of platforms using Zapier to the pop-up and e-commerce widgets.
- Site builders. Elementor is an excellent stepping stone for those who are interested in creating websites for clients. How To Build A Landing Page With Elementor And Active Campaign
Alternatives to Elementor
Elementor may have some advantages over other web design plugins, but that doesn’t make it the best choice.
Many WordPress web design plugins offer similar functionality to Elementor. Some may only offer a few. We all know by now that WordPress’s in-house web design feature is not everyone’s cup of tea – that’s why the plugins were created in the first place, to make the experience much better by the mile.
There are currently two other top WordPress web builders plugins that are comparable to Elementor in terms if features: Divi builder By Elegant Themes and Beaver Builder. Divi is able to edit your website directly from the front-end interface, just like your clients. However, despite giving off a very similar edge, it somehow doesn’t include a free option. On the other hand, Beaver Builder may not be as flashy as the other two plugins, but it still manages to pack as many essential design tools as possible into one platform. These are already enough to create an attractive website.
Final Verdict: Is Elementor Worth Trying?
To answer the question: yes. Elementor is a premium drag-and-drop page building tool for WordPress. It’s packed with top-quality design tools and features. Most of these core features are offered free. How To Build A Landing Page With Elementor And Active Campaign
It’s easy to see why so many people continue to use this plugin to build websites and pages. Elementor is different than other web design plugins in that it allows anyone to create whatever they want with no restrictions. Unlike others, it doesn’t force you to upgrade to a higher plan or a paid license, ensuring there’s enough space for everyone.
Before we let you explore Elementor, here’s some advice: If your job involves creating websites for clients or running multiple websites, we recommend that you use Elementor Pro. The free plugin for WordPress will still work fine.
FAQ How To Build A Landing Page With Elementor And Active Campaign
Can I upload or export my templates to Elementor?
Yes, Elementor can import your templates. You can create a new template using the Theme Builder. Additionally, you can import your personal themes to the website builder via the Templates tab.
Similar to the previous function, you can export your template files to be used on another WordPress site – useful if you work as a web-builder for multiple clients.
What types of pages can I create using Elementor?
With Elementor, you can create homepages, landing pages, landing pages, about pages, or any mixed-interest pages under the sun.
Elementor Pro subscribers can create websites, and even online shops.
Does Elementor slow down my website?
Elementor will not slow down your website so that it takes as little time as possible to load. However, a website that was built using this plugin may be two seconds slower than the one made from WordPress’s built-in website builder. Nonetheless, both equally bit faster than the version made through, say, Beaver Builder.
WordPress websites made with plugins can take longer to build due to multiple factors, including poor hosting, large media files and slow themes.