When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. The platform’s page builder is available 24/7, but you won’t be able to edit the site as often as you would like due to its size and location.
Thankfully, third-party web design plugins are there to address those woes you may often experience with WordPress’s own, and one of the most notable is Elementor. Elementor is designed to make it easy to create websites. No coding required!
Do you think Elementor could be the right page builder for you? Are you still undecided? We’re digging deep into all it has to offer, in order to answer your questions.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Pinky1472. To get a comprehensive overview of Elementor, you may still want to check out our article below.
Elementor in a Nutshell – What is It About? WordPress Elementor Optimize
Elementor is a website builder plugin designed for WordPress. It’s best known for its visual and intuitive drag-and-drop editor that allows you to use a wide range of design assets and blocks and see what your page will look like to visitors in real-time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What does it have to offer?
Living up to the reputation of being a very excellent WordPress plugin, Elementor provides a sleek and neat interface that lets you seamlessly go through everything it can offer.
- With Elementor, you’re greeted with an illustrious range of dynamic and attractive themes compared to the more standard and plain templates that often come with WordPress’ in-house themes.
- You get a separate and highly interactive work interface to edit your posts and pages. There’s no single sign of bulkiness associated with WordPress’s similar editor – everything is built to be silky smooth on your end.
- You can keep your current theme, even if it’s from WordPress – Elementor can deal with all WordPress themes as long as they’re compatible with version 5.0 of the platform or higher. The plugin can be used to transform a dull theme into something more appealing.
- The front-end handles all editing of your pages and websites. You’ll see your work as soon as your customers or visitors see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor as a whole makes it simple to create a stunning page. Its interface is designed to be so streamlined and filled to the brim with essential tools that even those who may need more expansive knowledge in web design can navigate through it with no problems. This, in turn, has solidified the website builder to be an ideal choice for folks lacking resources or working as a one- or three-man team.
Numerous similar web design plugins might offer working people a pleasant drag-and-drop experience as well as a few useful tools. Still, not all of them can live up to Elementor’s standard. With that being said, Elementor has gained a positive reputation among many WordPress users – more than three million of them have had the plugin installed on their accounts.
What makes this interesting web design platform stand out from all the rest? What else does it have that others usually don’t? We will soon find out as we look deeper into Elementor’s features, beginning with its impressive list.
Meet Elementor’s Features
Completely-packed Template Library
If you’re completely new to web design or you have basic knowledge of it but don’t have enough time to commit to it, Elementor has got your back with its library of over 150 template options to choose from. All of them make the site-building experience easy on your end, as they help turn your ideas into a product that can catch anyone’s attention immediately.
The platform’s templates are classified into two categories:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks – templates for individual and specific parts of a page – examples of which include FAQs, pricing tables, portfolios, etc.
If you wish to expand beyond Elementor’s in-house template selection, you may find them from tons of third-party sources all over the internet and import them onto the platform under the My Templates tab.
Massive Widget Selection
It’s not just the vast range of templates that Elementor is lucky to be packed with. There are many widget options available in the plugin. Widgets are smaller, more contained elements that house a wide range of content.
There are 60+ widgets that you can use to get a lot of information about how your website should look and the flexibility you have in doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You may add as many as you want to your page. As with the templates, you may also opt to import those from third-party sources to further expand your selection.
Convenient Drag-and-drop Editing
If there’s one thing that Elementor is most prominent for, it has to be its highly convenient user experience. It has been best-known for its drag-and-drop capabilities, allowing users to build and edit pages as freely as possible. Simply drag whatever widget you like best from the left sidebar, and drop it into your workspace. Similarly, you may tweak some adjustments between the page’s elements by dragging it to a different location.
Elementor also offers right-click support, which allows users to make minor edits without having to look at the sidebar. This is something that a few WordPress web design plugins don’t offer.
Included is a Navigation view section that gives you a comprehensive list of content arranged accordingly to Elementor’s page structure – we’ll discuss that later on in full detail.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control over Your Elements
For a basic WordPress page-building plugin, Elementor is surely stuffed with many design options that anyone can enjoy hassle-free. Elementor understands that every detail is important when creating a website that stands out. It allows you to modify and fix any design elements in the site you are building.
You can make necessary changes to your site’s content blocks and widgets, images, text, and text. You can also change the font, sizing, and color of your text content and headings.
These are just a few of the basic editing options you have in Elementor. The plugin also has more advanced options to let you tweak specific adjustments to your content elements. Widget positioning within columns, setting exact margins and padding in numbers, animation effects, and custom CSS settings are part of the plugin’s line of next-level customization options.
Options for Your Mobile-friendly Page
All of Elementor’s templates are mobile-friendly by default, but you may be wondering if you could make some changes to match how you want it to look. The platform allows you to customize your website to look better on tablets and smartphones, just like everything else.
You can click on the Switch view icon in the sidebar to be presented with three viewing options: one for your desktop, tablet and one for your mobile phone. If you want to omit a widget or limit whatever you want your clients/customers to see, you may choose any of the three and edit right away.
An opportunity to look back at the changes you’ve made
Sometimes, a few ‘undos’ actions are not enough to correct a major design error. Similar situations could have occurred if you tried to edit on any other design platform.
Elementor’s Revision History tool is a great help in this situation. You can easily revert to previous pages without losing any design elements.
You can use the entire Elementor plugin for absolutely free. Elementor Pro has many more upgrades and additions than the previous version. You might be interested in one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro has four main subscription plans, each designed for various individuals and/or groups. The plan also offers a website builder and hosting plans for advanced site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year. 1 Pro Website Activation. 24/7 Customer Support
- Expert Plan – $199/year. 25 Pro Website Activations. 24/7 Customer Support
- Studio Plan – $299 in the first year, then $499/year after; 100 pro website activations, VIP customer support in under 30 minutes
- Agency Plan – $999/year, 1000 pro website activations, VIP customer support in under 30 minutes
The Elementor Cloud Website Builder + Hosting plan is $99 annually. It gives you the same features you can expect from any Elementor Pro plan but includes stunning hosting and CMS capabilities. It offers a wide range of templates and design assets. Your website is protected by Google Cloud Platform integration, SSL and robust website management.
Elementor Free vs. Elementor Pro
The tricky part is: Do you feel the free WordPress plugin version is still appropriate for you, or do the Pro versions have such an advantage that you want to give it a try instead?
If you want to build a website or landing page without thinking of adding anything else to further attract your clients, you may choose to stand by the free plugin variant. Elementor Free is already feature-rich in retrospect – its series of core tools are as dynamic as other web design platforms where their premium plans bring the same level of delivery. So dynamic that even business teams can get away from using the free version instead. WordPress Elementor Optimize
With Elementor Free, you can:
- Optimize your website and pages for mobile viewing.
- Go through your website’s version history
- Make use of fully customizable themes as well as built-in pre-made templates
- You can add or modify website blocks as you wish.
Elementor Pro might be the right choice if you need to license multiple websites. One of its advantage that sits above the free version is that there is a lot of value added to it. This means that you have more options and more features to help you get the most out of your software. These include:
- A growing list of more than 300 themes and over 100+ premium block templates.
- Global widgets allow you to use the same widget on multiple pages and not have to modify it individually.
- If you are looking for more ways to draw potential customers, there is a front-end form creator and a pop up editor.
- Integrations with the popular e-commerce platform WooCommerce, complete with template blocks and widgets that let you build an online storefront;
- The ability to create your personalized theme from scratch through its Theme Builder feature. WordPress Elementor Optimize
Elementor Pro should not be considered the only way to grow the WordPress plugin if you don’t want to license multiple websites. As previously mentioned, Elementor Free is already sustainable enough for most users – there are plenty of flexible themes and templates out there that can be integrated with Elementor, a notable example of which is Astra.
Elementor: How does it work?
To get the Elementor plugin to start, the first thing you will need to do is install and activate it in WordPress. Once you’ve installed it, there’s a settings panel that you can visit if you wish – you may opt to modify whatever you want to see while you do the editing. You can also go to WordPress’s pages section.
From there, you will notice the Edit with Elementor button placed conveniently along the bar above the canvas. You will be immediately redirected to the builder interface as you click the button. The image below perfectly illustrates what it looks like. WordPress Elementor Optimize
Based on the picture, here are a couple of things that you should expect as you explore the interface:
- The workroom or canvas. It takes up the largest part of the screen.
- The widgets area. It is located on the left side, next to the canvas. It contains lots of content as well as design elements that can be used.
- Settings. It is represented by three horizontal lines. This symbolise the ability to access a variety of fonts and colors.
- The Open Elementor Widgets button. Essentially considered a form of the menu button, it allows you to return to the widgets list – nine little squares represent this.
- The Global Settings button. This button is represented by the cogwheel icon. It takes you to more advanced settings.
- The Revision History button. It is displayed as a clock icon and allows you to view the history of pages or websites in your past versions.
- Switch to another view You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. This icon can be used to edit the content you wish your customers to see on their smartphones.
- Preview your changes. Click the small eye icon to see all the changes to your page.
- The Publish/Update button. Once this shaped button goes green, that’s when you’re ready to publish. It’s gray if your page is being updated. This time, unlike green, you cannot click it. WordPress Elementor Optimize
Before we can even begin building, you must first understand the structure hierarchy that Elementor follows. This similar structure has been used by many web designers, including those who are more experienced in website design.
In Elementor, your primary goal is to create a page. A page is where it usually contains a series of sections and the columns that come after that.
A section can be described as a row you can customize with many design elements such as background, colors and sizing.
The columns, on the other, go inside a certain section. These are the places where widgets and content elements are located. Each can be styled and sized individually.
This is Elementor’s hierarchy structure.
Page > Section > Column > Widget/Content element
Designing a page
Now that we know how the skeletal outline works, let’s go ahead and create a page. On WordPress’s page design interface, click the Edit with Elementor button. You’ll soon notice a plus (+) button highlighted in red violet – click on that to add a new section. WordPress Elementor Optimize
The next thing you must do is select the structure of your section. You may choose a single column or multiple, depending on what type of content you wish to add. From there, you may populate those columns with content elements. Drag any widget from the interface’s widget section and drop it onto those columns, whether it is a heading or an images. These widgets can be rearranged and rearranged within the page.
Once you’re happy with the structural placement, now is the time to retune the finer details to make the page look more presentable. You can explore three main editing tabs: Style, Content, and Advanced.
It is easier to design a pre-existing theme page than it is to create one from scratch. Most of the time, you would only need to make slight adjustments in between sections, columns, or even widgets – unless you need to add a new design element. Elementor’s drag and drop functions make it much easier to refine some changes than coding.
The disadvantages: What else is missing?
Don’t get us wrong – based on what we’ve shown you so far, Elementor is surely poised to be among the very best WordPress web design plugins out there. But, there are always imperfections in the world. While there are many things that we love about it, there are a few that some of you may find inconvenient:
- The editing interface can be a bit buggy on some occasions. Although it’s fast, efficient, and ultimately very convenient, it can freeze too quickly. With that in mind, you might need to refresh and reopen it to get it back on track.
- Though most of Elementor’s features are offered for free, there are a few that may appear essential but are only limited to Elementor Pro, which may be a bit discouraging for some. For instance, you can’t set site-wide styles in the free version, as you’re essentially stuck to a few pages simultaneously. WordPress Elementor Optimize
- Some editing refinements may not go exactly as you wish them to. On the one hand, if you add custom styling to certain links, you may end up with the default typography and font color. On the other, you may have difficulty locating the exact margin value whenever the alignment of your design elements is off.
Who Should Use Elementor?
Elementor is filled to the brim with expert-level core features and tools included in the free version, plus more useful upgrades in any of the Elementor Pro plans. It is also easier to use than most other WordPress web design plugins.
With that being said, it’s no wonder why many individuals like Elementor as a whole – it’s both a popular DIY solution for folks who may not have on-hand expertise with web design and a quick, feature-rich platform for a wide range of businesses.
However, there are some specific users we have in mind that will find Elementor to be a more suited choice. These include:
- Casual internet users. Elementor offers many customizable benefits that are especially useful for bloggers and website owners.
- Digital marketing professionals. Elementor features can be used for design purposes, but they are also marketing-ready. This includes seamless integrations with thousands of platforms via Zapier and pop-up and online commerce widgets.
- Site builders. Elementor is an excellent stepping stone for those who are interested in creating websites for clients. WordPress Elementor Optimize
Alternatives to Elementor
Elementor may have some advantages over other web design plugins, but that doesn’t make it the best choice.
There are plenty of nice web design plugins for WordPress that deliver close to the same level as Elementor, with some that may offer only a few. WordPress’s web design features are not for everyone. We all know this. That’s why plugins were created.
Right now, there are two other leading WordPress web builder plugins out there that are on the same par as Elementor in terms of features: the Divi builder by Elegant Themes and Beaver Builder. Divi, one on hand, offers the same feature-rich range as Elementor and has the same ability to edit your website from a front-end interface as your clients see it. Although it has a similar look, there is no free option. On the other hand, Beaver Builder may not be as flashy as the other two plugins, but it still manages to pack as many essential design tools as possible into one platform. These tools are enough to make a website look great.
Final Verdict: Is Elementor Worth Trying?
To answer the question: yes. Elementor is a premium drag-and-drop page building tool for WordPress. It’s packed with top-quality design tools and features. Most of these core features are offered free. WordPress Elementor Optimize
It’s easy to see why so many people continue to use this plugin to build websites and pages. We believe that Elementor stands out from most web design plugins because it allows individuals of all skill levels to build whatever they wish with no major obstacles in the way. Unlike others, it doesn’t force you to upgrade to a higher plan or a paid license, ensuring there’s enough space for everyone.
Here’s some advice before we let you explore Elementor for yourself: if your job involves running multiple websites and creating them for clients, we recommend you try Elementor Pro. The free plugin for WordPress will still work fine.
FAQ WordPress Elementor Optimize
Can I upload or export my templates to Elementor?
Yes, Elementor can import your templates. Apart from letting you create one from scratch with the help of the Theme Builder feature, you can import your personalized themes into the website builder under the Templates tab.
In a similar function, you can export your templates to be used on other WordPress sites – a handy function if you work for multiple clients as a website-building professional.
What pages can I make with Elementor?
Elementor allows you to create landing pages, homepages, landing page, landing pages and about pages.
If you’re subscribed to Elementor Pro, you can create full websites and even online stores apart from numerous pages.
Does Elementor slow down my website?
Elementor won’t slow down your website to the point where it will take as many seconds as possible to load. However, a website that was built using this plugin may be two seconds slower than the one made from WordPress’s built-in website builder. Both are still faster than the Beaver Builder version.
The reason why WordPress websites that are made using plugins take longer may derive from multiple factors: poor hosting, large media files, slow themes, and too many plugins at work.